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Site clean up questions and risks

Reworking the site due to earlier penalty problems

6:34 am on Oct 23, 2006 (gmt 0)

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5+ Year Member

joined:Apr 27, 2006
votes: 0

Our ecommerce site was penalized by Google for 12 weeks earlier this year and we are "cleaning" up our pages.

In existance since 1997. Site has about 1200 pages. Fixed 302 problems, validation problems, quick fix on titles, fixed www vs non-www problems, removed menu page cross linking. All of this resulted in improved SERP. Site command shows the right number of pages now (10,000 less than earlier).

Freshbot crawling has been steady. Haven't had a site reindex since (no deepbot crawls). Don't know about prior to penalty. Sitemaps shows quite a few pages with "PageRank not assigned".

We have reworked and are ready to publish about 150 pages using css, clean titles, descriptions, h tags, text, reduced repetative content, all validated, etc.

We are being a bit paranoid about how to go about this since we don't want to jeapordize the holiday business, yet are concerned that we have to finish cleaning up the site.

1. Should we put them out all at once or slowly? If slowly, how many pages at a time and how often?
2. Application of keywords to pages were changed dramatically with reduced duplication and expanded to fit targeted audience. Any risks?
3. Any inputs on lack of deepbot crawls?

Thanks for any inputs,

3:27 pm on Oct 23, 2006 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
votes: 0

Hello Ken, and welcome to the forums.

From all I've ever read from anyone at Google, 150 new pages can safely be launched all at one time -- I say go for it.