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I'm performing some research on the crawling of swf files by the Googlebot.
I'm allready in contact with Google but I think it could be interesting to get some second opinions, tips and remarks over here.
Here we go:
I've noticed that Google is able to index text inside an swf file (e.g. when I type filetype:swf "buy") I want to find out how these swf files are suitable to use in a SEO strategy, since in the past I always advised to my customers NOT to use Flash because of the fact Google wasn’t able to index the content of those files. Now it seems that Google can.
Some questions and thoughts:
- Are there some rules/guidelines on the way the crawler indexes those texts? For instance I've noticed that the upper-left text is mostly taken as title for the page, but the other text seems randomly.
- Are there ways to improve or optimize the swf file (copywriting etc.) to facilitate the crawling by the spider?
- How does the indexed content (from the swf) do in the SERPS? Are they equally positioned as content on a html webpage?
- Are there any tools I need to use to give the spider access to the swf?
- Do you advise to use the ‘swf2html’ tool from Macromedia Software Development Kit?
Hope to get some usefull answers...
Best Regards and Greetings from Belgium
Flash and Google don't go well in my opinion. I am not a flash designer, neither use or recommend it. It is user un-friendly, takes ages to load on old computers and on pcs with too many applications running.
If your site is not big enough, I would do it entirely in HTML, add flash elements to it and use either layers or tables for positioning. This way you have full control over how the links appear...