Switch my <title> around

good or bad idea

[tonynoriega]

righ now my title tag reads something like:

(please take in mind im using ficitcious names)

content="Company Name - [keyword 1, keyword 2, keyword 3]

I noticed that the 4 remaining spots above me in Google have the Keywords first then the company name...

Should i swap my title around to read lie:

content=[keyword 1, keyword 2, keyword 3] by Company Name

any help is greatly appreciated.

thanks

[g1smd]

Most people would say yes, especially if some of your titles get a truncated view in the SERPs. Put the unique information first.

[Sweet Cognac]

I've been going through my pages and shortening my titles to 3 or 4 words.

It seems nowadays, searchers feel more comfortable clicking on a title that isn't long and loaded with keywords.

Anybody else noticing this?

[tedster]

There's also a usability issue involved -- one that winds me up, in fact. If you use a tabbed browser and try to have several pages from a domain open in different tabs, do you want to see every tab labeled with just the company name? That's what happens when the company or domain is listed first in the title -- and it undermines some of the value of tabs.

Very soon now IE7 will be force downloaded on a good chunk of the browsing public -- and tabs will become the common experience.