Google and banner Advertising

[discobiscuit]

Does anyone know if Google crawls Banner Advertising, Say if I purchased a banner advert on a well known UK website. (not a bad neighbourhood) A trusted source of news within my industry. But the company used its own banner system to implement the banner on its website.

I.E:

http://ads.example.co.uk/event.ng/Type=click&FlightID=14913&AdID=17776&TargetID=2091
&Segments=3,29,178,391,406,475,784,964,998,1057,1063,1171,1385,1418,1428,1433,1717,1779,1792,
1901,1997,2053,2065,2095,2114,2118,2123,2156,2164,2165&Targets=3656,3735,3906,3605,2091,15,
2500,4197,3303,2700&Values=30,50,60,72,84,100,110,136,137,150,1366,1392,1457,1494,1503,1899,
2247,2262,2266,2423,2502,2541,2543,2621,2633,2664,2666,2667,2683,3108,3116,3126,3133,3205,3234,3303
&RawValues=&Redirect=http:%2F%2Fwww.example.co.uk%2Fapps%2Frun.cgi%3Freferer%3Dexample.co.uk

Would I gain any benefit for this kind of linkage? Would google crawl it and end up at my site. Would it count as a link in the site: search in Google and do you think the PR would be enhanced?

Thanks for your time

[edited by: tedster at 3:43 pm (utc) on Oct. 12, 2006]
[edit reason] fix side scroll [/edit]

[Quadrille]

Banner systems vary, and few provide a direct link to the advertiser. Most are javascript or indirect links.

If all the 'example.co.uk' in the your example are the same domain - your domain - then you may get spidered. But I suspect you have

http:// ads.bannercompany.co.uk/event.ng/ ...
... Redirect= www.advertiser.co.uk Freferer%3Daffiliate.co.uk

Which is not a direct link to you, and therefore will not help your site in SEO terms, though, of course, it may get you visitors :)

[edited by: Quadrille at 10:38 am (utc) on Oct. 13, 2006]