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For my most choice KW that there is related to my business, I have had many people that I know around the country do a G search for the word. Without exception I'm told that I come out at number 4.
Whereas when I search for the same KW <using an online tool>, I come up at number 1 for that KW on every single G data center that you can see using the tool. Every single data center on every single C block that you can see on that tool puts me at #1, yet still I'm at #4 in "real life"
[edited by: tedster at 5:05 pm (utc) on Oct. 11, 2006]
I assumed that all of those "data centers" that are located on all of those different C blocks and IP addresses are actual places where users end up when they go to Google.
Are these not real internet locations where different G users in different parts of the country end up based on some mix of randomness or load-balancing?
There, microlinx is seeing a #1 ranking when directly typing in the IP address (no online tools in between) and yet no visibility at all in the google.com results. These two reports both suggest that some intervening step or filter can occur between the data taken directly from a data center, and the final google.com results.
Its the same in the UK.
Friends in the North get different variations of the serps to both where i live and where my business is situated.
I believe that at least four variations of Google serps operate within the UK depending on where you are and what filters are applied. As soon as you search the specific data centres some sort of local filter kicks in.
I know this because ive seen it with my own eyes and have been on conferance call whilst three of us test similar keyword sets from the three locations with the same data centre numbers and were amazed at the findings.
Due to this i dont doubt what you are saying and if its applied by google in the UK its highly likely its the same in the US and everywhere else.
It's some type of micro-set filter that I asked GG about over 2 months ago and he gave me the run around with the answer.
From what I remember the localized SERP I was getting eventually populated to the other DCs (and local versions) after a few weeks but it wasn't showing up, at the time, on any DC tools we were using - numbered ip DCs, lettered DCs, or results like comcast, etc.
The other keywords we watch match up for the most part.
Now I'm not so sure. Seems like either of those would affect a lot of sites. But there's no major flood of similar reports. So this seems to be happening just some of the time, for some searches. Then again, maybe not so many people here are watching the data centers.
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[edited by: tedster at 6:13 pm (utc) on Oct. 13, 2006]
For example, when searching from my home country for "keyword keyword", the datatool and google.com show my site at position 7. (For our local google, we are at position 3)
However, google.com in the USA shows my site at position 11. Then I ping for google - get the IP, and that shows us at number 7.
So there must be some final filter or the results are coming from an IP we do not know about.
Bulgaria gets a different set of results because they are more likely to click on site X, Y, and Z.
Indonesia gets different results because they are more likely to click on sites Q, R, and S.
North America gets different results because they are more likely to click sites A, B, and C.
I think that it has been mentioned a few times that Google SERPS occasionally have click tracking on URl's. If thats the case, it may not be a stretch they are small scale testing this out.
I note that pauldmitri said "Every single data center on every single C block ...puts me at #1, yet still I'm at #4 in 'real life'". So it does sound like we are seeing a last minute re-shuffle of some kind, and not just tapping into different data center.