Estimate Organic Traffic from Google

[punitseo]

I was wondering how to estimate the traffic from Google Organic results based on keywords position and popularity. Any thoughts?

[soapystar]

you can't. Theres too many variables. Of course this depnds on the margin of error you can accept. In reality the margin is to geat to be called accurate.

[woop01]

Google would obviously be different but based on the AOL data dump from a few months ago, users click on ads at the following rate based on rank...

1 - 22.73%
2 - 6.40%
3 - 4.53%
4 - 3.24%
5 - 2.61%
6 - 2.14%
7 - 1.81%
8 - 1.60%
9 - 1.51%
10 - 1.59%
11 - 0.35%
12 - 0.30%
13 - 0.28%
14 - 0.26%
15 - 0.25%
16 - 0.21%
17 - 0.19%
18 - 0.18%
19 - 0.17%
20 - 0.16%

40%+ don't click on any ads at all.

It all depends on the results though. That's aggregate data over millions of search results.

[soapystar]

right thats an overall average. Now try that for a single term on google with continual updates and movements between datacentres.Given that how mmany people click below the first result is dependent on the quality of the ones above you you cant say what a spot will give you.

[Pico_Train]

Do users use a mouse to click or the pad on a laptop or a PDA? Does Google have that info? Probably...I'm scared.

[woop01]

soapystar, nobody claims to be able to be able to make accurate estimates. However, for planning purposes a SWAG (sophisticated wild @$$ed guess) is sometimes necessary.

The question isn't always "there's no way to know".