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Beating Google Next Update!

How to prepare your site for the next update.

     
8:47 am on Sep 17, 2006 (gmt 0)

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Hi Folks

If you study previous- and some current threads you might notice some common tendencies which might affect your site negatively if faced by a Google update.

That means, there are steps you can follow and an action you take to prevent your site of receiving those infamous nasty hits by updates.

All of you kind fellow WebmasterWorld members are invited to contribute to this thread in the spirit of sharing and learning.

Allow me to start with my own contribution:

- remove duplicate pages.

- remove 100% frame pages.

- remove pre-sell affiliate program pages with content provided entirely by affiliate program vendors.

- reduce the outbound links pr page to be less than 100 .

- make a 301 redirect non-www to www or vice versa.

- Don't add too many files at the same time.

Thoughts?

8:05 pm on Sept 17, 2006 (gmt 0)

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Also make sure its crawlable. WC3 compliance helps.
9:18 pm on Sept 17, 2006 (gmt 0)

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reduce the outbound links pr page to be less than 100

Hard to confirm this factor, although I will say that having more than 100 resource links is almost pointless from a visitor standpoint as most sites cannot point out more than 100 high quality related and relevant resources. (imho)

I webmaster for websites that have many more reciprocals than that - over 600-700 in fact, and they have been untouched by any of the last updates in the last year or so. However, they have been online for over 4-5 years and have many inbounds.¦

Perhaps we are talking about a threshold and ratio.

9:55 pm on Sept 17, 2006 (gmt 0)

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If you MUST do reciprocal linking, make sure they are RELEVANT and good neighbourhoods (or use the 'nofollow' on outbounds)
10:42 pm on Sept 17, 2006 (gmt 0)

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If you do recip linking and you put a nofollow in you will probably be not only booted by your "recip partner" but lose any thread of authority/respect you might have had from your traffic trading partners
10:46 pm on Sept 17, 2006 (gmt 0)

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yeah... so just skip the recips eh?

IMHO

11:53 pm on Sept 17, 2006 (gmt 0)

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Nothing at all wrong with recips as a partnership offering your visitors choices and resources.

Lots wrong with it as a device to increase popularity.

It all comes down to intentions. Everything in moderation.

1:36 am on Sept 18, 2006 (gmt 0)

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thegypsy - since the whole web is built(or at least where I came from years ago) on recips and traffic trading and Google has always been very receptive of recips, I think Ill stick with them - its made me a very nice living
1:46 am on Sept 18, 2006 (gmt 0)

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...and if u have had a manual penalty imposed against
your site, forget about anything, because nothing will help...
3:11 am on Sept 18, 2006 (gmt 0)

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- Be sure that all your pages have different titles and metatags
3:40 am on Sept 18, 2006 (gmt 0)

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.. and cross your fingers. I've done all the above and waiting..
3:53 am on Sept 18, 2006 (gmt 0)

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Maybe I'm wasting my time, but I like to refresh most of my content every one in awhile to keep it updated.
5:40 am on Sept 18, 2006 (gmt 0)

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Google makes or breaks websites by deciding how much traffic publishers receive.

All these speculations about links seem to be irrelevant because one of our sites with a focus on more paid outbound than inbound links and only some limited written content is doing well whilst a clean and rich content site has vanished completely.

No dupe content, no frames had resulted in many No. 1 positions that are all gone since June 27.

It seems that the days of quality publishing are simply over now.