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If you study previous- and some current threads you might notice some common tendencies which might affect your site negatively if faced by a Google update.
That means, there are steps you can follow and an action you take to prevent your site of receiving those infamous nasty hits by updates.
All of you kind fellow WebmasterWorld members are invited to contribute to this thread in the spirit of sharing and learning.
Allow me to start with my own contribution:
- remove duplicate pages.
- remove 100% frame pages.
- remove pre-sell affiliate program pages with content provided entirely by affiliate program vendors.
- reduce the outbound links pr page to be less than 100 .
- make a 301 redirect non-www to www or vice versa.
- Don't add too many files at the same time.
reduce the outbound links pr page to be less than 100
Hard to confirm this factor, although I will say that having more than 100 resource links is almost pointless from a visitor standpoint as most sites cannot point out more than 100 high quality related and relevant resources. (imho)
I webmaster for websites that have many more reciprocals than that - over 600-700 in fact, and they have been untouched by any of the last updates in the last year or so. However, they have been online for over 4-5 years and have many inbounds.¦
Perhaps we are talking about a threshold and ratio.
All these speculations about links seem to be irrelevant because one of our sites with a focus on more paid outbound than inbound links and only some limited written content is doing well whilst a clean and rich content site has vanished completely.
No dupe content, no frames had resulted in many No. 1 positions that are all gone since June 27.
It seems that the days of quality publishing are simply over now.