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This is my first post, so apologies if I get something wrong. I've had a look through the forum (and the web) but can't find a reference to my particular problem.
background: My travel information site has about 80-90 pages, is about 7 months old and has a PR of 3 on the domain URL and 2 on all the pages. It is all original content, with a little affiliate advertising and some adsense, but the priority in the layout is to the content. I have maybe a dozen reciprocal links (all on topic) and half a dozen one-way links coming in.
problem: The vast majority of the pages are supplemental. I've worked out that it's every page which is more than one click in from the home page. So, the main page of each section (linked from the main menu) is fine, but all the sub-pages are supplemental. There are also a few sub-pages which aren't supplemental, but these are also linked as "interesting pages" from the homepage. Sometimes the supp. pages drop out of the index altogether - it varies day by day.
Does anybody know what's caused this, and how I might rectify it?
Thanks in advance to anybody who might be able to offer pointers.
You have a site thats travel related - that sector has hot keywords, its very very competetive. Our own websites are also in hot keyword related sectors so we can give you our own thoughts on your problem. The same rules dont apply to other search term areas imo
From my own experience in these areas even sites out of the sandbox still get restricted in some way for some time. it looks like (again own experience) that google applies some weight to the value of the page rank in relation to how often it spiders the page, how deep it will go and how much value it gives it in the serps. With a low PR index page, google is going to almost discount the value of your content no matter how good it is!
For example, one site that is PR7 and has PR5 internal pages has very little issue with a) being spidered on a regular basis and b) pages 2 deep being indexed and none of the pages are supplemental.
Meanwhile three another sites thats are PR4/PR5 that are in similar
areas, full of rich unique content but are less than one year old, suffer from supplemental issues for some pages or simply have ranking issues. ie they should feature in the serps for certain keywords yet they dont due to the sandbox effect and or other filters that they now apply.
We have had site pages returned out of supplemental hell, by increasing site content and internal links. Please note that even pages not classed as supplemental can sometimes have the same ranking problem due to these filters. For example you may find the page listed after other supplemental pages for an abscure search term so even if the page isnt stamped supplemental, its as good as!
The issue you face whilst it may have be to do with very similar pages is more likely to be as a direct result of additional filters restricting you due to the sector you are in.
The cure to your problem imo is to get many more inbound links (some authority ones if possible from related sites) to internal pages as well as to your index page. You should find pages start advancing in the future - its going to take time.
If i was working in your sector, currently based on the filters recently introduced i would be working on at least a 18mth-2yr time frame, before i would expect to rank for anything meaningfull, you might be lucky but i think its purely down to the keyword and how much demand there is for adwords for it.
That's it in a nutshell. To escape supplemental hell you got to get those links to the internal pages. And not just a couple unless they are authority links.
- same parameters but with the parameters in a different order
- similar URLs with extra or less parameters
- same folder and file path in the URLs but with www and non-www
- same folder and file path but on different domains
- same URLs but with http and https.
All of those can catch you out. Big time.