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For the past two weeks we have been in the top 6 in Google results, but our snippet/description disappeared about 8 weeks ago and I have been waiting for it to come back ... instead, we suddenly dropped out of ranking altogether!
The question is ... is there a methodical way I could approach this, rather than a knee-jerk reaction?
Here is the history ....
Small company, one IT hardware product, simple site of about 120 pages.
Site has been up for about 5 years, but was not regularly updated last 2 years.
I joined last year and rewrote all the content and tidied up the code (just static tables and css).
January - Uploaded the new content (now regularly updated)
January tried to register at DMOZ.org, but still not there yet.
February - submitted a sitemap.txt (not xml) to Google Sitemaps
June - our snippet / description disappeared (Still OK in Yahoo! though)
July - panicked and removed sitemaps.txt
July / August - ranked 5 on <keyword> which is the product we make, but still no description. Feeling optimistic.
Search on <keyword> gives no sign of us in first 150 results. Not feeling optimistic now.
Search on <Company name> <keywords> gives 550 results. Still no cache for our URL though.
Search on "mysite.com" returns 246 results (many good sites with links to our URL).
Search on link:www.mysite.com gives 20 results (16 of which are our own URL) (Looks like our backlinks have disappeared.)
Search on cache:www.mysite.com - "did not match any documents."
Search on allinurl:www.mysite.com - 144 results (all our own URLs)
I don't want to rely on hope, nor do I want to do something counter-productive ... Any suggestions gratefully recieved.
If I've got to wait for my PR to get nice and high and then wait for Google to actually list something other than my front page ... I'd think I would probably call the press (in the real world).
Google ... Your lack of response time is letting you down. If you can't keep up with the pace of life, get out of the race ... leave it to the grown ups ;-)
For goodness sake, you're supposed to be new technology ... you should be faster and more reponsive than your existing pen and paper counterparts ... Disgusting Performamce.