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A client's site is fairly new and has dynamic URLs already being indexed--but these dynamic URLs do not have much, or any, link pop.
a) Jump in there early and suggest a mod rewrite just because you have a hunch that static pages are indexed faster and ranked better in the long run...
b) Or would you tell the client to leave the dynamic URLs, since they are already indexed, and in your opinion, it makes no difference whether the URL is static or dynamic because they both stand exactly the same chance to rank top 10.
I know matt cutts says dynamic URLs are ranked the same, but 80% of top 10 pages seem to me to be static. Maybe people are more inclinded to link to static, etc, or maybe search engines just prefer static (secretly).
What do you reakon?
I don't use mod rewrite, but I still use static looking urls
The main script of my website is at www.mydomain/scriptname (no .php) and in the .htaccess file I set its handler as php. That script recieves its parameters with '/' in the form www.mydomain.com/scriptname/param1/value1/param2/value2 . When it gets called it reads $_SERVER["PHP_SELF"] and explodes it by '/' thus I only keep mod rewrite for very simple tasks, and avoid inflaming the .htaccess with many pages.