discrepancy between search volume and traffic

search volume low traffic bad conversion

[maserati86]

Dear all,
I am baffled by the insignificant amount of traffic I am receiving on a #1 SERP organic position for a search phrase (2 keywords) that according to <one online traffic estimator> gets 4M queries a month: I am only getting 600 visits a month or 0.02% of this estimated traffic...I have double checked the volume with Google traffic estimator and get an estimated 9,000 clicks for this phrase if I choose to pay #1 position for it (at $2.50 per click)...How come I only get 600 organic visits?
Thanks for your help
Best regards
Frederick

<Sorry, no specific tool sites.
See Forum Charter [webmasterworld.com]>

[edited by: tedster at 4:18 pm (utc) on Aug. 7, 2006]

[burcot]

The title and description of the page will go a long way to pulling in extra visitors.

Check out this in depth article.

[webmasterworld.com...]

[maserati86]

Hello Burcot and thanks for your message.
I totally agree with you, I have changed the description and Google picked it up pretty fast. But the title is the DMOZ title I guess because it just list the company name with no call to action...
Oh well...
Best regards
Fred

[jimbeetle]

If you don't want the ODP title to show just add...

<META NAME="ROBOTS" CONTENT="NOODP">

...to the head section of your pages.

[trinorthlighting]

Keep in mind there is a difference between natural serp click throughs and adwords click throughs..

Natural serps, displayed on google, adsense is displayed on thousands of sites all over the web

[nippi]

i know of no online traffic estimators that are anything like accurate

[sandpetra]

Am I right in saying holding a two keyword position doesnt necessarily pull in all the traffic - it's not the same as paying for it in Adwords etc as they will serve the same two keywords in a given string containing those keywords for that cost per click, not just the exact keyword phrase.

[maserati86]

Thanks to all for the great advices.
In the short term I will try Jimbeetle suggestion and let you
know the outcome.
Best regards
Fred

[maserati86]

Well...after just a couple of days, Google picked up the new title and replaced the old DMOZ title. That was fast! Now, in terms of traffic I see a jump but still below expectations for such a common search phrase...Unless all traffic estimations (from tools and Google) are inflated. Thanks to all for the help with this issue.
Best regards
Fred