Forum Moderators: Robert Charlton & goodroi
CTR is monitored to see if fresh or stale content is preferred for a search result.
CTR is monitored for increases or decreases relating to trends or seasons.
* Web page rankings are recorded and monitored for changes.
* The traffic to a web page is recorded and monitored over time.
* Sites can be ranked seasonally. A ski site may rank higher in the winter than in the summer. Google can monitor and rank pages by recording CTR changes by season.
VIA WebProWorld