Forum Moderators: Robert Charlton & goodroi
I had made mention of keywordA on a few pages. The keyword appeared just once on these pages.
When I created a new page that was dedicated to keywordA, and searched google for keywordA MySite, it showed the two pages that made mention of the keyword, but not the page that was directly about the keyword.
mysite.com/dir/keywordA was in the "omitted" results.
mysite.com/dir/PageThatMentionedKeywordA was showing as top result.
I've noticed that I can't seem to rank for these keywords that were mentioned elsewhere.
The key is to ensure your site has good site navigation and a good design - then if people arrive by whatever route, they still find what they want, and - hopefully - buy it.
And don't let the new page success fool you - a page may do well for a while as long as Google considers it to have news value - then it goes down for a while until its trustrank/age gives it value again.
Edit: spelling
[edited by: DoingItWell at 9:30 am (utc) on July 24, 2006]