System: The following message was cut out of thread at: http://www.webmasterworld.com/google/4743698.htm [webmasterworld.com] by robert_charlton - 3:18 am on Apr 21, 2015 (PDT -8) Different DataCenters probably, but I'm seeing new SERP for everything I search for... that I'm familiar enough with to notice a change. So Cal
Starting to see some small differences in the results between desktop and mobile search. Search on desktop shows expected page in the #17 serp position, on mobile expected page shows up in the #24 serp position. Expected page is not mobile friendly. U.S. ecom
I've seen movement and it seems to be about a 15% improvement. We went fully responsive about 12 months ago, showing as "mobile friendly" in both G and Bing.
one word term - #49 on desktop, #41 on mobile: 16% improvement 3-word term - #104 on desktop, #84 on mobile: 19% improvement 3-word term - #9 on desktop, #8 on mobile: 11% improvement 2-word term - #96 on desktop, #82 on mobile: 15% improvement
last term I searched showed 10% worse though. Won't settle down for a bit. I'll check mobile traffic and especially those arriving via G today and for next week or two and see if it's having a real effect.
Some mobile unfriendly though authority heavy sites are not affected for general searches I am making, in hopes of sniffing bigger movements in the mobile scene. I guess mobile friendliness will not trump authority as many doomsayers preached.
it brings up an interesting point. What is it that decides if a site is "mobile friendly"? There are doubtless cases where G's automated processes don't think a site is mobile friendly, but in the real world, it absolutely and demonstrably is.
That never really mattered before. Now there are $$$ involved in these rankings and there'll be some p$@^% off company CEOs today....
I agree, so far, i've seen no apparent changes from yesterday to today, up until the point of posting this.
I'm sure it'll take time to show up.
I'm intrigued, however, because one particular money keyword should see a site/page jump up a couple of slots, if it's purely going on the "mobile friendly" label. Those sites without the label are definitely not mobile friendly sites, but probably can justify their positioning.
I'm pretty sure the mobile friendly tag is not domain wide, it is page-by-page. Some pages may be mobile friendly, some may not, based on its content and structure. This would be more apparent if it was a static website. I could make the homepage mobile friendly, but the rest of the website would not be if I couldn't be bothered.
Amazon are that huge I would not bet against them having both friendly and unfriendly product pages on mobiles.
Google did say that the rollout could go on for a week, so watching the SERPs may be like watching grass grow. (In fact, at this time of year where I live, the grass may be growing at a faster pace than Google's rollout of the new algorithm.)