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Change page titles affect rank?

Does changing page titles and descriptions affect rank?

     
3:55 pm on Jul 12, 2006 (gmt 0)

Junior Member from GB 

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joined:July 12, 2006
posts:74
votes: 10


Hi all,

I want to change the page titles and descriptions on my website to better reflect the page contents.

I am a bit wary about doing this as I appear to have come through the recent changes in Google's algorithm unscathed (if not a bit better off as some of my spammy competitors have dropped back to page 40+).

If I do go ahead, will it/should it affect my current rankings?

Cheers

4:08 pm on July 12, 2006 (gmt 0)

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I have seen major improvements by changing the title tag for pages - maybe you should try one or two pages at a time and see how google reacts. Slow change seems to be the safest
12:44 pm on July 13, 2006 (gmt 0)

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Yes changing your titles can have a big effect.

make sure you get your keywords and company are prominently represented but don't go overkill. If your goal is to better represent your content then I doubt you can go wrong.

Remember in google when a user searches for 'spoons' every instance of the word 'spoons' in your title, description and url will appear bold and that's not to be sniffed at.

3:22 pm on July 13, 2006 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I removed ONE WORD from a page title last week, and jumped from #44 that day to #3 today. Your mileage may vary.
12:53 am on July 14, 2006 (gmt 0)

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There was also a few threads not so long back about penalties for "gaming google" eg changing headings / title ect and keeping content the same.

Be carful out there guys

 

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