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Google Update Bourbon Part 2

May 2005

         

steveb

6:19 pm on May 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Continued from: [webmasterworld.com...]



"We know how the webmasters feel about this update."

No, that is zero sum game. The most useless posts here are from people saying the serps on some datacenter suck or are good because their own stuff ranks bad or good on that datacenter. Not only does nobody else care, there is someone thinking the exact opposite due to how their stuff is ranking.

In any case (repeating mantra from past several updates), a lot folks should consider that screw ups are not deliberate policies. Google has been a technical mess for more than a year now, just over two years really. Allegra was just a blip of an update, but was a huge technical disaster. Google also has a horrible time figuring out canonical pages, particularly when webmasters deliberately do inconsistent things.

This update seems to me to be another minor bit of shuffling, with the added "bonus" of a lot of anomalies, most caused by lazy or uniformed webmastering (meaning if you have been reading webmasterworld and haven't had a 301 on for non-www and www since at least last summer, you only have yourself to blame).

I see almost no changes in my niches, except... a HUGE increase in straight redirect domains. This tactical trash gets discovered fairly quickly but apparently a new tactic has been discovered and needs to be squashed; authority sites performing same as recently; sites still in the sandbox dumped back to pre-Allegra levels, while sites that got out of the sandbox with Allegra doing a bit better.

jaffstar

11:50 am on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Its far from over, its more like just starting.

Watching one algo that is propogating over, this morning it was on 6 dc's, now on 8.

This i the magical one that is far different from 7's

216.239.59.104

WebInker

12:02 pm on May 25, 2005 (gmt 0)

10+ Year Member



Im now seeing the new SERPs and sites released from the sandbox on 216.239.59.104 - so the same as 64.233.163.104 and 64.233.167.104.

Jakpot

12:03 pm on May 25, 2005 (gmt 0)

10+ Year Member



The Googleplex probably gets a charge in reading this thread. Who in the world has any idea what they are up to now. Since 2003 it seems they are on a random walk
searching for the light pole to hang on. LOL.

Dayo_UK

12:04 pm on May 25, 2005 (gmt 0)



jaffstar

Spreading from where? - the 7s - I have not seen that spread.

One thing that I have noticed - A site that deffo had a problem and has not been crawled recently - the problem was fixed 6-8 weeks ago and the homepage started ranking ok - however was a low pr site and was still not deep crawled.

However, this site is starting to get traffic from supplemental pages crawled at the beginning of November. These supplemental pages are beating competition from un-supplemental pages.

Is anyone else seeing supplemental pages appearing higher up in the serps than you would imagine.

helleborine

12:05 pm on May 25, 2005 (gmt 0)

10+ Year Member



Something interesting happening.

I'm repeating myself... I was #1, Bourbon made me #145.

Here we go.

When I looked at the general "free widget plans" in allinanchor, allintitle, and allintext, my site didn't show up when Bourbon started.

Until now. Now it's in first place for these commands.

It's not showing up in the rankings, but I hope it will, soon.

Is Google gradually resetting everything to zero, and building up from scratch?

johnhh

12:15 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>>Is Google gradually resetting everything to zero, and building up from scratch?

I reckon they are due to renewed competion from msn yahhoo etc.

If I see another "directory" site above me .....

nickied

12:20 pm on May 25, 2005 (gmt 0)

10+ Year Member



seoindia:

How long will it take for the update to get over?

We can all speculate, nobody really knows but google, and I'm not so sure about that either. My observation, based mostly on odd pattern of googlebot vists, and secondarily on rankings: update is nowhere near complete; maybe approaching mid-cycle.

On a very small site (< 1,000 pgs) this morning, the 25th, googlebot has visited about 700 times. On the 23rd, in a 9 hour period it visited index 27 times in succession without requesting other pages, then went back to it's usual random spidering. Total visits for May around 4800.

That said, despite what seems like rather heavy spidering given the small site, allinurl continues to report: url only, non-www, (301 in place), cache dates on some pages from Oct '04 and Mar '04. Pages which were accidently nuked re: the non-www issue discussed a few weeks ago are not back despite following googleguy's reinclusion instructions though googlebot is spidering these pages. As for serps, down in the hundreds. The one 3 kw search which ranked about 3 in the past was for a page/section which got nuked.

Just my 0.02 cents. Comments?

WebInker

12:23 pm on May 25, 2005 (gmt 0)

10+ Year Member



Is anyone else seeing what Im seeing below?

Pre-update DCs

66.102.9.99
66.102.9.104

Updated DCs

216.239.63.99
216.239.63.104

216.239.57.99
216.239.57.104

216.239.39.99
216.239.39.104

72.14.207.99
72.14.207.104

66.102.7.99
66.102.7.104

64.233.161.99
64.233.161.104

Updated DCs + without sandbox filter

216.239.59.99
216.239.59.104

64.233.163.10
64.233.167.10

66.102.11.99
66.102.11.104

phantombookman

12:26 pm on May 25, 2005 (gmt 0)

10+ Year Member



Jaffstar, you are absolutely correct IMHO.

216.239.59.104 is the real performer, company name back on top where it should be etc etc. Many of the other DCs seem like a halfway house, hopefully the above is a sign of what things will be like once everything has settled down.

Dayo_UK

12:26 pm on May 25, 2005 (gmt 0)



WebInker

Dont think it is as simple as that.

I think some dcs are updated in some ways (eg backlinks)

Other DCs are updated in other ways (eg crawled data)

and other dcs updated in other ways (301 pick-up for some non-wwws)

etc

etc

And they still look like/may be adding other things to the mix.

WebInker

12:33 pm on May 25, 2005 (gmt 0)

10+ Year Member



Fair enough Dayo, but if you search across those DCs for different unrelated keywords do you not find that the results are the same within those groups? ie that there is a set of pre-update DCs, a set of DCs with new SERPs and filters, and a set of DCs with new SERPS and filters; in particular regarding the sandbox

Dayo_UK

12:40 pm on May 25, 2005 (gmt 0)



To a degree Webinker

I would put the 72s by themselves still and not call 66.102.9.* pre-update.

I might say that 66.102.7.* and 216.239.53.* sometimes looks pre-update too.

I have not got enough information to look at sites which may or may not be in the sandbox.

WebInker

12:53 pm on May 25, 2005 (gmt 0)

10+ Year Member



I dont think that either as the data within those groups is different in terms of collected data and BLs, however what Im seeing is whatever filters they are using can be split into those groups of DCs at this time, with particular emphasis on the sandbox - I have access to around 200 sites from different markets and the 100 or so that were in the sandbox are now released and performing very well on the DCs mentioned.

WebInker

1:03 pm on May 25, 2005 (gmt 0)

10+ Year Member



Im seeing BL updates on:

216.239.63.99
216.239.63.104

216.239.57.99
216.239.57.104

216.239.39.99
216.239.39.104

216.239.37.99
216.239.37.104

72.14.207.99
72.14.207.104

64.233.187.99
64.233.187.104

Dayo_UK

1:22 pm on May 25, 2005 (gmt 0)



Are we in 2005! ;)

Ok, no-one seeing the supplemental results coming high?

Just did a search for a product and top 10 was all supplemental with the following cache dates.

Pos 1 - 30th April 2004

Pos 2 - 27th May 2004

Pos 3 - 7th May 2004

Pos 4 - 18th May 2005

Pos 5 - 9th May 2004

Pos 6 - 27th April 2005

Pos 7 - 1st Nov 2004

Pos 8 - 17th April 2004

Pos 9 - 2nd Nov 2004

Pos 10 - 18th May 2005 (The only not supplemental result - but it is a redirect)

A few 404s and redirect to homepages as product no longer available in all that as you might imagine.

fearlessrick

1:26 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



OK, it should be fairly obvious that I barely know what I'm doing being a webmaster (newpaper publisher in a previous life), but I need some feedback on this redirect issue.

I have to admit, I don't even know why this is necessary, but if it helps Google crawl my site, or if somebody searches for me without the www, I guess this is supposed to do the trick.

If I am incorrect on any of this, please let me know and/or correct me in a subsequent post.

Here's what I know. The code below is correct as far as I know. Discussion on a couple of points below.

Below is the code I am using to redirect non-www to www on an Apache server (Unix).

The following should be placed in a plain text file named ".htaccess" That file should go in yor root directory, which I'm assuming for my purposes is my www directory. I have the following structure in my ftp setup: / -- home -- mysitename -- www -- subdirectories.

Added: OK, now I'm really confused. I am on a shared server. In directory / are all kinds of files I don't mess with like bash_history, bin, boot, etc. In directory "home" are everybody's sitenamed folders, including mine. In mysitename directory are more files I don't mess with, bash_history, .pinerc, .redirect (I have to look at that one), etc. plus my www folder. I now have .htaccess file in both the mysitename and www directories. Somebody please help me out here?

I am assuming that the www is what most of you are calling "root". Please correct me if I'm wrong.

-------------

Options +FollowSymLinks
AllowOverride FileInfo
RewriteEngine on
RewriteCond %{HTTP_HOST} ^example\.com
RewriteRule (.*) [example.com...] [R=301,L]

--------------

The first two lines were suggested by others here and seem OK, though I have little idea what they do. "example" must be replaced by your actual site name (what's in between www. and .com). I did not know this at first, but questioned it and realized it made sense. I learned to write articles assuming that the reader knows nothing. The same should apply to passing on important code, because chances are, the reader knows a little. No offense to Powdork, who passed me the code to begin with (I'm actualy very grateful to him), but I did throw the thing up with the word "example" intact instead of my site. I don't believe it made any difference.

Lines 4 and 5: I have seen various iterations of these lines, but what's important, I believe is that if you want to redirect non-www to www, you have it the way I do above.

I have seen on line 4,
www.example\.com
and
www\.example\.com.

Narrowly speaking, I think if you had www in both lines 4 and 5, this would redirect only www to www, accomplishing nothing. I may be wrong.

Also, from my limited knowledge of Perl, I would think the 2nd iteration, with the backslash after the www, would be correct, and you would use that on line 4 if you want to do the reverse, i.e., redirecting www to non-www. In that case, you would leave out the www on line 5.

I hope I'm correct in my assumptions and we can work together here to develop a code that works for everyone.

[edited by: fearlessrick at 1:46 pm (utc) on May 25, 2005]

Dayo_UK

1:41 pm on May 25, 2005 (gmt 0)



Fearlessrick

What feedback do you need? Your code looks correct if you are trying to redirect from non-www to www.

If it is not working you are best to ask in the Apache Forum:-

[webmasterworld.com...]

The guys in there really know there stuff (and have been answering related question a lot recently - might see what you need in recent posts in that forum)

DavidT

1:42 pm on May 25, 2005 (gmt 0)

10+ Year Member



I don't know about lines 4 and 5, this works a treat for me to redirect non-www to www.

RewriteCond %{HTTP_HOST}!^www\.site\.com
RewriteRule ^.*$ [site.com%{REQUEST_URI}...] [R=301,L]

Dayo_UK

1:45 pm on May 25, 2005 (gmt 0)



The difference in David's code is that it wiil redirect all sub-domains not equal to www to the www.domain.com - the first code will redirect just the non-www to the www.

fearlessrick

2:18 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Thanks, Dayo and David. I went to the Apache forum, asked some questions, did some testing on my own and seem to have it working now, though traffic is still a trickle of what it was before this update.

I've basically lost 75% of my traffic. Not really happy, but working to improve it.

Process

2:23 pm on May 25, 2005 (gmt 0)

10+ Year Member



Dayo_UK, seeing supplemental (obsolete/404) on top as you say (Except on the 72 DCs?).

In our case, the supplementals from old canonical obsolete domain urls are flooding the serps, while the main current domain is nowhere!

What does this mean? (Hoping against hope that the 72 DCs propogate!)

Dayo_UK

2:24 pm on May 25, 2005 (gmt 0)



I am seeing it on the 72s too.

Powdork

2:52 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Fearlessrick, having that in your .htaccess won't help your site at all in the short run. It is more preventative medicine or it may help to straighten things out if Google is already having a problem distinguishing between the two versions (www and non-www). If that is the case it may take a long while.

ClearlyBusiness

2:57 pm on May 25, 2005 (gmt 0)

10+ Year Member



I can see the results from the datacenter 64.233.167.104 propagated in the uk. Bad news for 2 of my sites, good news for 3 other sites.

new dimension to mixed feelings....

broker_boy

3:32 pm on May 25, 2005 (gmt 0)

10+ Year Member



Don't agree with you i just checked and those results are not showing in the uk

fearlessrick

3:38 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Powdork, thanks for your help. I have it installed properly now. I don't think it was a big issue for me, but any little bit helps.

Just a thought, which may or may not be relevant. I've noticed my traffic being VERY slow in the AM, picking up through the day, but getting progressively better in the evening. I am on the East Coast.

What this is (maybe) telling me is that the datacenters in Europe are not treating me very well, and if there's an east coast / west coast bias, the west is best for me.

Traffic is still off roughly 70%, but it keeps improving daily. Keeping hopes up and working on non-Google traffic. I really think they are screwing themselves with continual changes to their algo. Business people like consistent results and their search and Adsense results have been anything but.

lorenzinho2

3:54 pm on May 25, 2005 (gmt 0)

10+ Year Member



< In our case, the supplementals from old canonical obsolete domain urls are flooding the serps, while the main current domain is nowhere!

Exactly what we're seeing.

Wibfision

4:13 pm on May 25, 2005 (gmt 0)

10+ Year Member



I have noticed a big* UK directory style site nobbled in this update. The reason I was checking this site was that a salesman rang me a few months ago and asked if I wanted to buy advertising on this site (I didn't). I remarked at the time that the site appeared to me to have a lot of duplicate content (actually within the site - not taken from other sites) and I was surprised they hadn't been downgraded by Google algo changes. "Oh no" assured the salesman. "Google loves us". Famous last words...

My site has been hit (again) by Bourbon, removing most of the traffic recovered after Allegra. But my site dropping only means our household doesn't have as much disposable income - which is sad for me but leaves the rest of the world unscathed. However, when big companies get their traffic decimated, people lose their jobs and many lives are drastically altered. I think in that regard if Google doesn't start to act more responsibly in regard to the vast power they wield they will end up being regulated.

*By big, I mean in partnership with the BBC and with an Alexa rating under 20,000.

johnhh

4:28 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>in partnership with the BBC and with an Alexa rating under 20,000.

Although we are not that big - we have links from the BBC, The Times, etc rank about 30000-50000 on Alex- I have already stopped any non-essential spend, including Google ads, until the position becomes clearer.

I guess I won't be taking on a techie this year after all.

fearlessrick

4:46 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I am very much in agreement with Wibfision above. Google has demonstrated an absolute lack of business understanding and/or smarts. They have created for themselves and webmasters what economists like to call a "moral hazard."

By that, I mean whenever an economic decision is to be made, the moral hazard has to be entertained. Examples run the gamut from individuals to governments, as in the following:
Should I buy new shoes or a week's worth of groceries?
Should the US invade Iraq or keep status quo?
Should GM build bigger SUVs or smaller hybrids?
etc....

In Google's case, their moral hazards in any kind of major change (additions to Adsense, Adwords, changes to index, etc.) involve many questions. I don't think they weighed these:

Should we give preference to Adsense publishers or Adwords advertisers in search results? (In fairness, they should not, but from a practical standpoint, it would be good business. They have boxed themselves into a conflicting position)

How will dramatic algo changes affect our business relationships? (I honestly don't think they took this into account very professionally. From the looks of things, they harm some, help others, but overall, results vary widely from update to update. It's all very inconsistent.)

etc.

I believe they've blown it here, trying to do too much while yielding a great deal of power over many, many small and large web publishers and advertisers.

As with any business service provider, if the service is not consistently providing excellent results, the users will look elsewhere, and I believe that is happening now (it is in my case, at least. I have no other choice).

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