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Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and userís names....
..."The fact that DoubleClick data wasn't being regularly connected to personally identifiable information was a really significant last stand," said Paul Ohm, faculty director of the Center on Privacy and Technology at Georgetown Law.
"It was a border wall between being watched everywhere and maintaining a tiny semblance of privacy," he said. "That wall has just fallen."