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A Google spokesperson told Search Engine Land that while searches on these queries remained high, the product didnít get the traction it hoped for and revenue was minimal. Thatís in part due to the limited availability of the products in both the US and the UK.I would think that the vendors might not have welcomed analysis of comparative offerings. In the US at least, advertising for banks, etc, is highly regulated, and banks are limited to claims they can make about the products, so they sell basically on image... and perhaps hope no one reads the fine print. Financial comparison services ought to be more appealing to consumers than to advertisers, which perhaps accounts for their lack of success among the advertisers.
if you do a Google search for "google compare"