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UK internet mapping company to appeal after High Court rejects lawsuit claiming Google’s conduct led to ‘dramatic loss of traffic’ UK: Streetmap Loses "Anticompetitive" Case Against Google [theguardian.com]
Mr Justice Roth ruled Google’s introduction of the new-style Maps OneBox in 2007 was “not reasonably likely appreciably to affect competition in the market for online maps” and that Google’s conduct was “objectively justified”.
Google High Court win will have 'chilling effect’ on UK digital biz
The verdict in the Streetmap.eu v Google Inc competition case set a new hurdle for proving that a dominant player had caused harm – one that’s now far higher than it is in the rest of the EU.
What happened on Friday, the defence team argues, is that Mr Justice Roth set a new hurdle for victims of competitive abuse.
"This is the first case where you have to show the harm is ‘appreciable' rather than just an effect. It’s new law,” says Tim Cowen, a barrister at Prieskel & Co, the law firm that argued Streetmap's case.
Yet when it came to his verdict, issued on Friday, Mr Justice Roth concluded that Google’s mapping OneBox was "pro-competitive”. How did he arrive at this conclusion?
Roth didn’t dispute Google’s dominance, or that there had been some harm to the competitor. He simply didn’t find the harm “appreciable”, which he acknowledged introduces a new legal standard into UK law.
Customers either like it or they don't, has nothing to do with Google.