Google Reports Q4 and Year End 2014 Results Up 66pct to $66 Billion

[engine]

That quarter's figures look good, but fell short of analysts expectations.

January 29, 2015 - Google Inc. (NASDAQ: GOOG, GOOGL) today announced financial results for the quarter and fiscal year ended December 31, 2014.

“Google’s full year revenue for 2014 was $66 billion, up 19% year on year,” said Patrick Pichette, CFO of Google, “and this quarter, our revenue was $18.1 billion, despite strong currency headwinds.” Google Reports Q4 and Year End 2014 Results Up 66pct to $66 Billion [investor.google.com]

Google Inc. reported consolidated revenues of $18.10 billion for the quarter ended December 31, 2014, an increase of 15% compared to the fourth quarter of 2013. Google Inc. reports advertising revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the fourth quarter of 2014, TAC totaled $3.62 billion, or 22% of advertising revenues.

[nomis5]

From latest Reuters article:

Google's advertising revenue has come under pressure as more consumers access its online services on mobile devices such as smartphones and tablets, where ad rates are typically lower.

It appears they are not distinguishing between smartphones and tablets. I would think it's essential to do that if they are to judge future trends.

Maybe it also explains Gs latest push for mobile friendly sites. Profit orientated.

[samwest]

what a coincidence, our sales dropped 19%

[J_RaD]

stop targeting mobile / smartphones for ads!