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January 29, 2015 - Google Inc. (NASDAQ: GOOG, GOOGL) today announced financial results for the quarter and fiscal year ended December 31, 2014.
“Google’s full year revenue for 2014 was $66 billion, up 19% year on year,” said Patrick Pichette, CFO of Google, “and this quarter, our revenue was $18.1 billion, despite strong currency headwinds.” Google Reports Q4 and Year End 2014 Results Up 66pct to $66 Billion [investor.google.com]
Google Inc. reported consolidated revenues of $18.10 billion for the quarter ended December 31, 2014, an increase of 15% compared to the fourth quarter of 2013. Google Inc. reports advertising revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the fourth quarter of 2014, TAC totaled $3.62 billion, or 22% of advertising revenues.
Google's advertising revenue has come under pressure as more consumers access its online services on mobile devices such as smartphones and tablets, where ad rates are typically lower.
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