Forum Moderators: goodroi
The deal, which has been in the works for almost a year, may affect billions of ads a day, changing the way agencies and big companies run and monitor campaigns. This is part of a broader push by Google to attract more big brands, which have traditionally spent most of their money on TV.
The combination will let advertisers and publishers track online ads in near real time, allowing them to change things on the fly if campaigns are not performing as expected. The addition of vCE will also help Google share more data with advertisers about what types of people see their ads and what their interests are.
[edited by: turbocharged at 1:01 am (utc) on Feb 11, 2014]
