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YouTube, the video site owned by Google, is about 10 times more popular than its nearest competitor. But Hunter Walk still thinks of it as an underdog.
For Mr. Walk, director of product management at YouTube, the competition is not other Web sites: it’s TV.
“Our average user spends 15 minutes a day on the site,” he said. “They spend about five hours in front of the television. People say, ‘YouTube is so big,’ but I really see that we have a ways to go.”
To that end, Mr. Walk leads a team of about a dozen engineers, designers and project managers who are fine-tuning YouTube to give its users what they want, even even when the users aren’t quite sure what that is. The goal is to get them to spend a few more minutes on the site every day.
Could have fooled me: Hulu, Netflix, Ustream, News sites video (replays, i-reporters, etc.). Personally, I killed TV last March, and now that I think about it, I spend less time on YT than I did when I had cable TV.
>>project managers who are fine-tuning YouTube to give its users what they want, even even when the users aren’t quite sure what that is.
I'm really surprised they haven't gobbled up ustream or similar and incorporated live streaming capabilities into YT user accounts. This week I'll be watching live CES streams from Leo, Cali & Cnet, not stale recordings on YT.