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Google to Unveil Ad Manager Service

     
10:30 am on Mar 13, 2008 (gmt 0)

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Google Inc. plans to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page.

The offering is an early sign of Google's plans to broaden its ad offerings following the completion of its $3.1 billion DoubleClick Inc. acquisition this week.

The new Ad Manager service, which a limited number of Web sites are testing, will provide the ad serving free, where companies such as DoubleClick have traditionally charged Web publishers to serve up their ads. Even when they sell their own ads, publishers usually rely on such ad-serving companies to actually insert the ads in a Web page when a consumer pulls it up.

Google to Unveil Ad Manager Service [online.wsj.com]

12:42 pm on Mar 13, 2008 (gmt 0)

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I'm confused, are they using the term publisher in the same sense we do or are they calling the advertisers publishers?
1:37 pm on Mar 13, 2008 (gmt 0)

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I feel this is going to be very good - and exquisite timing.
2:16 pm on Mar 13, 2008 (gmt 0)

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"Publisher" means "site owner" in this context. This would replace open source solutions like OpenAds and potentially compete with commercial solutions like Dart. Google isn't aiming for the really high volume publisher at the moment, though.
2:24 pm on Mar 13, 2008 (gmt 0)

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Really interesting move, sounds like it's muscling in on the ad auction market.
2:33 pm on Mar 13, 2008 (gmt 0)

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Fantastic
3:15 pm on Mar 13, 2008 (gmt 0)

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I think it's referring to publishers in the CJ's sense.
So if you have a web-site and want to have some rotating ads
on it (possibly your ads) you can opt-in to this server.
At least that's how i understood it after reading the whole article
3:33 pm on Mar 13, 2008 (gmt 0)

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We need to watch this. This could be very big for many of us on the WW board. Great catch Engine. Thank you!
4:10 pm on Mar 13, 2008 (gmt 0)

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Google blog has more info:

[googleblog.blogspot.com...]

You can request an invitation by visiting:

[services.google.com...]

4:09 am on Mar 14, 2008 (gmt 0)

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I guess it is a good thing if we have more control over the settings of things like displaying ads to people visiting various pages.

We would be able to mix and match affiliate ads, adsense and direct advertising instead of only having one type continually displaying. This could help reduce ad blindness and improve ge-targetting so affiliate offers don't get displayed to people that don't qualify for them.

3:06 pm on Mar 14, 2008 (gmt 0)

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It's about time.

DoubleClick resellers added little to no value in the online advertising value chain.

This move will provide a lot of benefits to the medium to small publishers, and will also create more dependencies on the Big G's services - so a win-win strategic move.

3:45 pm on Mar 14, 2008 (gmt 0)

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I don't see anywhere in the tour or in the FAQ as to whether it will have a front end that advertisers can use to signup for ads on your site, or whether it has a backend area for advertisers to check their stats.

Am I missing something?

7:16 am on Mar 18, 2008 (gmt 0)

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I'm really excited about this. It could eliminate my need for an overly complex ad server database/script that I use to deliver both adsense and direct-advertiser ads.
4:32 pm on Mar 18, 2008 (gmt 0)

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How does this compare with the Open Source OpenAds?