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Safari users win right to sue Google over privacy

     
2:44 pm on Mar 27, 2015 (gmt 0)

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Google has lost a Court of Appeal bid to stop consumers having the right to sue in the UK over alleged misuse of privacy settings.

[bbc.co.uk...]
3:14 pm on Mar 27, 2015 (gmt 0)

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Here's a little more about that story, linked from above.

Google has lost a Court of Appeal bid to stop consumers having the right to sue in the UK over alleged misuse of privacy settings.

A group of users claim that Google bypassed security settings on the Safari browser to install tracking cookies on their computers in order to target them with advertising.

Google said it was "disappointed with the court's decision".


Here's a link to the earlier story from some time back. Look how slow the legal system rumbles on with this.

UK Apple Users Launch Action Against Google Over Safari Cookie Privacy [webmasterworld.com]
2:52 pm on Mar 28, 2015 (gmt 0)

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Too slow. Google took an adversarial stance against web browsers when they did this. They're not claiming they didn't do it, only that it didn't hurt anybody. Well, that's what courts are there to decide.

Google built web advertising around the idea that finally, after years of not knowing exactly who was seeing your TV or print ad, you would finally know precisely who saw your online ad and what they did about it. The problem is, not everyone cares to surrender that information, so companies like Google and Facebook are desperate to mine this data anyway they can, even if it upsets the very people their advertisers are trying to sell to, which in turn makes them less likely to buy.

That's not going to work forever, and it's not even necessary. It just sounds good to advertisers. But the reality is, you don't need to know that much about who your ads are reaching. Some will never click, but will end up buying your product offline at some point. Others will click and buy, but not for themselves. Demographic info - what TV and print have relied on for decades - is good enough.

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9:09 am on Mar 29, 2015 (gmt 0)

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Great decision by the Court...
As far as I know, this kind of search engines are tracking data in their virtual drives - for advertising purposes.

It's a warning for them.
3:03 pm on Mar 30, 2015 (gmt 0)

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Serves them right, and it sets a great precedent against circumventing browser settings. I bet Google (and quite a few others) are looking at how they track a lot more carefully.
 

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