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"We'll actually go to users and say instead of us keeping all that ad revenue, we'll actually share some of it back with the user...[who] essentially will get paid, either money or free content or software things that they wouldn't get if they didn't use that search engine."
It sound like incentivizing clicks. But he could be referring to rewarding users for registering with them, and using their various services like MSN Spaces, and hotmail etc.
Nevertheless, it's disheartening to hear Bill Gates phrase something as badly as this.
It's a disappointing statement because it makes him sound out of touch.
If it ain't some form of windoze-pal credit or some freebie compelte with spyware miner called gatestor,:) it might be worth thinking about, 'after' they figure out search of course.
I think this is exactly what it will be. Credits you can use for updates or something completely lame like that. Or free access to the Premium Bill Gates Advertorial Network (aka MSN.com)
Gates' comments are funny becaues he's taking a swipe at Google (as in -- hey dummies, Google is making a killing on your searches!).
There was another discussion on this very topic. Can't find it right now though.