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Microsoft efforts are so sweeping that painting its strategy as a simple matchup with Google is a "narrow, narrow way of looking at it," said Jim Desler, a Microsoft spokesman
As far as Joe Bloggs is concerned, Microsoft is trusted - try run his pc, and by default everything on it.
On a side note, once MS start unveiling their technology, would Google / Yahoo! actually have the resources to keep up the arms race? If they get into a feature race, then who has all the best research labs out there?