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MSN Launches Pilot Program

         

eWhisper

5:40 pm on Oct 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As expected, MSN launched today.

For pilot advertisers, they're offering free training both through their online FAQs and through custom phone calls (these calls often contain a search engine specialist, a vertical rep, and maybe your sales rep).

To access your accounts (i.e. self serve), they're requiring a 5-10 minute training session, where they'll give you the account information.

Reporting will be both self-provisioned, and custom reports will be worked out through your SES.

Everyone has access to the SMO (search marketing optimization) team. Their job includes campaign optimization and helping people with the very custom parameters MSN is allowing (i.e. similar to dynamic insertion).

MSN gave explicit instructions for how to filter out their ad center bot so in your campaign tracking, you don't accidentally include their ad crawler.

So far, our pilot experiences and support levels have been excellent - let's hope it stays this way as they scale to accommodate more advertisers.

Welcome to the game, MSN.

fischermx

8:31 pm on Oct 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why did you delete the link?
Why not linking the original source?

eWhisper

8:34 pm on Oct 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not sure of what you mean.

The above is a summary of emails and conversations with MSN, so no original source to quote.

fischermx

9:10 pm on Oct 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Early in the morning, there was a link.

eWhisper

11:47 pm on Oct 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Are you thinking of this thread:
[webmasterworld.com...]

fischermx

4:57 am on Oct 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



what a moron I am! :(
sorry

skibum

4:12 am on Oct 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



While it is still early and it has yet to scale, it looks like MSN will have the best search engine advertising platform, especially in terms of combining demographic targeting with search, bar none. Customer service and support may very well be the best in the industry as well.

AlexMiles

12:01 am on Oct 27, 2005 (gmt 0)



Who on earth decided to call it 'MSN AdCenter'?

Its begging to be abbreviated to 'MADcenter'.

:)