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Microsoft and AOL News [today.reuters.com]
If Microsoft gets this deal, how long until MSN results are displayed on AOL?
[edited by: BennyBlanco at 3:06 pm (utc) on Sep. 15, 2005]
[edited by: engine at 4:00 pm (utc) on Sep. 15, 2005]
We will just buy uip all of their portals and steal their market share.
Google has made a number of acquisitions and will certainly do even more to "steal" market share.
It is likely that Microsoft will offer AOL a steep discount on use of WWW search engine -- I doubt Google is giving it away for free.
Obviously there must be license agreements between AOL and G search. Also, I used 'steal' very loosely and acknowledge that it is just the business. As a webmaster, I would LOVE to see MSN results on AOL, MSN loves my sites :) My main point was that, isn't it amazing what you can do when you have all the money in the world?
I believe the agreement lasts through 2006, not absolutely sure. Not a problem though. AOL is already beginning to use a hybrid search using tech from Vivisimo and I believe a license of some sort from FAST for local.
Google would just be relegated to below the fold until the contract ends IMO.
Google's market share grew dramatically when AOL made it its default search engine.
Just think ...
All those AOL browsers [5.0, 6.0, 7.0, 8.0] scattered all over the world with their search boxes pointing to Google are key for Google's survival.
And guess what ...
Microsoft made those browsers.
Therefore, the open source community's idea that Microsoft "is thinking, if we can't beat Google..." is flawed.
Instead, Microsoft knows Google's market share could easily be shaked up with:
1. A deal with AOL
2. IE 7.0
3. Windows Vista