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MSN to join Google and Yahoo with paid search

MSN Keywords to be officially announced next week



5:41 pm on Aug 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

WSJ broke the story, but I think it requires registration to read it there. Here's a digest of that story:


Microsoft is attempting to encroach further into Google's territory with the announcement that it is soon to start selling keyword advertising in the US....The Redmond behemoth has already been beta testing its umbrella search advertising product, adCenter, in the Singaporean and French market but October will see Microsoft take the paid keyword feature into the US, via an invitation-only test.


7:53 am on Aug 4, 2005 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Looks like things are moving on quite quickly.

500 advertisers have been invited to test the system. Has anyone here been invited?


1:15 pm on Aug 4, 2005 (gmt 0)

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I spoke to an MSN rep yesterday and he indicated 500 people in their existing program would be invited in to the trial with a wider rollout beginning October 18th.


5:14 pm on Aug 4, 2005 (gmt 0)

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I signed Terms and Conditions for this just this week. Looks like they're rolling pretty soon. I'm looking forward to seeing how good the interface is.

avi wilensky

5:52 pm on Aug 5, 2005 (gmt 0)

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No registration required.


6:51 pm on Aug 5, 2005 (gmt 0)

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WSJ.com - Yahoo, Microsoft Enhance Ad Focus*

Link is good for seven days from today.


8:13 pm on Aug 5, 2005 (gmt 0)

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Finally. Glad to see they are going to stop using the competition for PPC.


10:16 pm on Aug 5, 2005 (gmt 0)

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More competition means more places to spend your money ;)


12:15 am on Aug 6, 2005 (gmt 0)

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Things are changing like crazy. Yahoo offering Adsense competitor and MSN offering AdCenter... no telling whats going to happen for Christmas time!


2:48 am on Aug 6, 2005 (gmt 0)

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what's the minimum bid

is there a minimum spend

is there a minimum ctr



3:17 am on Aug 6, 2005 (gmt 0)

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Thought this was interesting from that article:

Of the three market dominating search engines, MSN was the only one to experience a decrease in use over the first half of this year, seeing searches drop by around six per cent.


9:07 am on Aug 6, 2005 (gmt 0)

so, will they start imitating adsense next? And how far is yahoo with their contextual advertising?


11:08 am on Aug 6, 2005 (gmt 0)

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Yahoo has already launched it - [webmasterworld.com ]

BTW, did you know that WebMaster World does not allow us to put your id on the posts? It replaces triple x with symbols, thinking that I using foul language


3:37 pm on Aug 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

:) LOL I am not even worried about the money just yet! Let's see if I can even put it up!

My question is the TOS for these three services.:o

Since they are "oh so similar"... where do they draw the line?

How narrow "mimic" is defined by Google for example?

Is it going to be G, or Y! or MSN? Or can I have all three on site.:(

Clearly, I cannot have any others on the same page as Googles. What are the TOS' at Y! and MSN?

Google AdSense Program Policies on July 13, 2005:

...This would also include ads throughout the site that mimic Google ads or otherwise appear to be associated with Google on your site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads do not mimic Google ads. If you have elected to receive Google search services, this would include other search services on the same site and non-Google query-targeted ads....


6:16 pm on Aug 6, 2005 (gmt 0)

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Time to short goog and throw some money in msft and yhoo.

As all of the advert money starts to get spread among the three companies instead of just going to google.


6:25 pm on Aug 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Good point, tap.

I thought this, from the WSJ article, was interesting:

Ads placed on other Web sites accounted for 47% of Google's revenue, or $630 million, in the second quarter; Google distributed around 78% of that to its partner Web publishers.

It's going to get tough for publishers to pick from three different services. It's not just the rate of pay, but how much they pay, and who has the ads which are the most compelling. G pays the publisher 78 percent, MSN pays (guessing) 82 percent while Yahoo (just for example) pays 88 percent. But, 88 percent of what? And do they have the ads that draw the clicks. Decisions, decisions. Then there is Ask Jeeves, of course.

As an ad buyer, are you going to start having to look at the quality of web sites where the ads run? Nah. Results alone will tell the story. But, I do think it's going to get more expensive to market this way even if it is PPC. You'll be paying for more clicks that don't sell and they ad-min costs are going up. What will it do to the cost per click? Maybe some downward pressure there, perhaps.

I wonder if someday soon that if you're a marketer who has a hot product in a niche and/or you know how to market it, you will get a better rate from G, Y or MSN than a me-too ad buyer. Doubtful. Too bad.


9:29 pm on Aug 6, 2005 (gmt 0)

10+ Year Member

Now What is interesting is the following:
every web page has 3 sweet spots on average IE: the top banner ( wide version ), the right side skyscraper and the left side 125 x 125 box.

we now have three companies, that could provide provide all three types of Ad's.

Using a good ad rotator, you could always present all 3 ad's from 3 different companies without having to lower your CTR from any one company.

Beside now you have 3 revenue sources, this spreads your earnings risk and makes you safer from the volatility of earning changes from any one company



11:57 pm on Aug 6, 2005 (gmt 0)

I wonder if they'll make a deal with Y! (they hold the old Goto patents), or go ahead and wait for a lawsuit?


5:40 am on Aug 7, 2005 (gmt 0)

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What is the patent situation on Adsense ads?


6:00 pm on Aug 7, 2005 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

MSN has been very carefully considering quite a few different angles as they launch this program.

Those who are in the current IO buy from MSN are invited to join the beta self serve type platform.

So far, the level of customer support and close interaction from reps to advertisers has been excellent. They're closely watching a few things so they can scale the program out without too many growing pains.

To date, everything with MSN search ads has been quite professional and well done. Let's hope it continues this way as the number of advertisers scales considerably when the program is officially launched.


6:14 pm on Aug 7, 2005 (gmt 0)

Yahoo patent info: [google.com...]


8:26 pm on Aug 11, 2005 (gmt 0)

This is great for publishers. The split between Google's portion and the publisher's portion of each ad click has been adsense's big secret. Now with competition a lot of publishers will choose which ad service provides the best revenue and that will force Google to be more competitive and transparent.


8:27 pm on Aug 11, 2005 (gmt 0)

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Has an advertiser it will be great, since it should result in lower bid prices, on the other hand has a publisher it will trim your current earnings down.


2:44 pm on Aug 17, 2005 (gmt 0)

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Does anyone know of a way to join this program or is it strictly on Invitation basis only?


7:03 pm on Aug 23, 2005 (gmt 0)

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The new program will be invitation only with current "buy-in" advertisers. It will slowly be rolled out to others as the year progresses and probably into Spring.

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