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Microsoft is attempting to encroach further into Google's territory with the announcement that it is soon to start selling keyword advertising in the US....The Redmond behemoth has already been beta testing its umbrella search advertising product, adCenter, in the Singaporean and French market but October will see Microsoft take the paid keyword feature into the US, via an invitation-only test.
My question is the TOS for these three services.:o
Since they are "oh so similar"... where do they draw the line?
How narrow "mimic" is defined by Google for example?
Is it going to be G, or Y! or MSN? Or can I have all three on site.:(
Clearly, I cannot have any others on the same page as Googles. What are the TOS' at Y! and MSN?
Google AdSense Program Policies on July 13, 2005:
...This would also include ads throughout the site that mimic Google ads or otherwise appear to be associated with Google on your site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads do not mimic Google ads. If you have elected to receive Google search services, this would include other search services on the same site and non-Google query-targeted ads....
I thought this, from the WSJ article, was interesting:
Ads placed on other Web sites accounted for 47% of Google's revenue, or $630 million, in the second quarter; Google distributed around 78% of that to its partner Web publishers.
It's going to get tough for publishers to pick from three different services. It's not just the rate of pay, but how much they pay, and who has the ads which are the most compelling. G pays the publisher 78 percent, MSN pays (guessing) 82 percent while Yahoo (just for example) pays 88 percent. But, 88 percent of what? And do they have the ads that draw the clicks. Decisions, decisions. Then there is Ask Jeeves, of course.
As an ad buyer, are you going to start having to look at the quality of web sites where the ads run? Nah. Results alone will tell the story. But, I do think it's going to get more expensive to market this way even if it is PPC. You'll be paying for more clicks that don't sell and they ad-min costs are going up. What will it do to the cost per click? Maybe some downward pressure there, perhaps.
I wonder if someday soon that if you're a marketer who has a hot product in a niche and/or you know how to market it, you will get a better rate from G, Y or MSN than a me-too ad buyer. Doubtful. Too bad.
we now have three companies, that could provide provide all three types of Ad's.
Using a good ad rotator, you could always present all 3 ad's from 3 different companies without having to lower your CTR from any one company.
Beside now you have 3 revenue sources, this spreads your earnings risk and makes you safer from the volatility of earning changes from any one company
Those who are in the current IO buy from MSN are invited to join the beta self serve type platform.
So far, the level of customer support and close interaction from reps to advertisers has been excellent. They're closely watching a few things so they can scale the program out without too many growing pains.
To date, everything with MSN search ads has been quite professional and well done. Let's hope it continues this way as the number of advertisers scales considerably when the program is officially launched.