PPC on MSN Search

[digitalv]

Is MSN's PPC program live yet or are they still using Overture?

[Receptional]

Still Overture (Now called Yahoo something in USA, but not yet rebranded in the UK.)

[Gemus]

Anyone know when the handover is?

[sem4u]

They were going to start testing in France and somewhere else for 6 months. Then I would guess another 3-6 months until a launch in the States.

I think MSN's contract with Overture runs out next Summer, so they may wait until then for a full changeover.

[johnser]

"somewhere else" = Singapore

We've approached MSN to spend $10K in France as a test but they said they'd get back to us....

[eWhisper]

In certain countries you can do custom MSN PPC packages if you have $75k to spend.

MSN specifically choose France as they could cover an entire country while only dealing with 8 total agencies.

They choose Singapore so they could test out their English filtering system without being subject to poor US feedback.

They're doing a good job of QCing and understanding where they really stand in the market, and will have a solid product soon.

[sem4u]

Thank's for the insight eWhisper :)