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A quick traduction:
MSN will have the better search engine of the Internet and the coming out will be fast, as soon as june 2004.
(article in Dutch).
They want to differentiate themselves with more personalisation/localisation.
(distance between searcher and website)
More than 100 software developers are working on it world-wide.
They want to keep working together with Overture for ads.
Still interesting, but the new search engine is what I REALLY want to hear about from MSN.
Words that came through seemingly unscathed were "...Marc Bresseel, who affirms that as of June 2004, MSN will have the most powerful search engine of the Internet."
Typical Microsoft bravado?
Wonder if they'll invent a new brand, or leave it as is?
My uneducated guess is that they will leave it as is, incorporated with MSN.
They've been subtley revamping MSN. And this pass weekend MSNBC introduced a new look that's more tightly integrated into MSN. Actually, its no longer msnbc.com but msnbc.msn.com and MSN logos and 'home' are much more prominent than MSNBC. (I got lost a few times, couldn't quite figure out how the heck I wound up at MSN when though I was clicking MSNBC links.)
Add MSN's push into broadband and whatever other premium services it's planning and I'll vote for MSN-branded search (for now at least, until Longhorn).