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MSN prepares major pre-Christmas online ad campaign to promote search

Search Engine Launch

     
4:32 pm on Nov 2, 2004 (gmt 0)

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MSN is embarking on one of its biggest ever on and offline marketing drives in the run-up to Christmas for the roll-out of MSN Search, as the battle for dominance in the booming online search market heats up.

http://www.newmediazero.com/output/print.asp?id=250275 [newmediazero.com]

6:01 pm on Nov 2, 2004 (gmt 0)

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Looks like that was a leak from the media agency

Cristiano Ventura, business development director at MSN's media planner/buyer Universal McCann
Wonder if it was planned or not?

If they launch before Christmas, it's going to take upset a few apple carts looking forward to some food on the table and presents in the stockings...

Interesting find. Let's see if it's true.

7:36 pm on Nov 2, 2004 (gmt 0)

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Well there were rumours that they would launch in November...

About time they stopped putting money in Yahoo's pockets and I can't wait to see them go live with this!

Finally there will be 3 carts to put our apples in.

Oh yeah I forgot... WHOO HOO

6:07 pm on Nov 3, 2004 (gmt 0)

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If they are going to start advertising before christmas, I assume they will launch very soon.
6:44 pm on Nov 3, 2004 (gmt 0)

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yup one would think so. have to sit tight and see what they do. (fingers crossed)
10:44 am on Nov 8, 2004 (gmt 0)

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I think msn is planning to launch their new search engine very soon. We could see the new search engine for X'mas.
11:50 pm on Nov 8, 2004 (gmt 0)

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I am seeing a 2" wide x 3" high advertisement on mid profile site appearing for the msn[butterfy]search.
Weird thing is that it did not link to anything.
Looks like more of an pre-announcement.
11:17 am on Nov 9, 2004 (gmt 0)

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"After 14 months of work, Microsoft is expected to release its search technology in December to replace Yahoo. The release could come in midmonth, when Microsoft’s MSN Search sponsors the Search Engine Strategies conference in Chicago"

[dmnews.com...]

6:08 pm on Nov 9, 2004 (gmt 0)

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Well there is no direct quote indicating a December launch, while in [newmediazero.com...]
this article it sounds like they are saying November.

A December launch wouldn't make sense if they want to take advantage of Christmas.

Man it would be nice to hear an offical date directly from MSN.

11:57 pm on Nov 9, 2004 (gmt 0)

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Microsoft Is Set to Unveil Its Internet Search Service.

[online.wsj.com...]

12:04 am on Nov 10, 2004 (gmt 0)

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Thanks Alvin..
Thursday!

The Redmond, Wash. software maker on Thursday will open to the public its service for searching the Internet after eighteen months of development. The company is trying to tap into the lucrative business now dominated by Google of combining Internet search and advertising.

12:46 am on Nov 10, 2004 (gmt 0)

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Yes, lets go MSN.
10:37 am on Nov 10, 2004 (gmt 0)

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Excellent news.

More diversity = more oportunity!

10:54 am on Nov 10, 2004 (gmt 0)

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I wonder if once their search engine is online they will use adwords or overture, or maybe start their own ad network. If they start their own I just hope they include an adsense element for website publishers, as that could start buying them back some goodwill?
 

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