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This comes directly from Merchant Info on Froogle:
>>There are a few conditions and limitations you should know about if you're thinking of providing a feed to Froogle. This beta release of Froogle only supports U.S. online stores with English-language websites and products priced in U.S. dollars. While we plan to offer support for multiple languages and currencies in the future, we want to be sure Froogle offers the best possible experience to users and merchants before we expand the service. We will not be accepting feeds from international merchants until that time.
Froogle points users to sites where they can buy actual products from the merchants that sell them. Therefore, to be eligible to submit a feed, you must sell products via your website and ship them to the buyer. If you sell services or custom products that do not have fixed prices, use your website only to promote an offline business, or are an affiliate marketing site, your site content may be crawled by and included in Google's web search, but it will not be included in Froogle. Nor will Froogle accept a data feed under these conditions.
Merchants who meet Froogle's criteria and want to submit a data feed must allow Google to crawl their websites by removing any robots.txt files that disallow our Googlebot spider.
5. How do I request that my products be removed from Froogle?
If you do not want your products to appear in Froogle, you can stop the Google spider (Googlebot) from crawling your website by creating a robots.txt file (see Google removal information). Please note however, that this will remove your site from ALL Google search services, including Google's web and image searches.
6. How much do I have to pay to be part of Froogle?
Zip. Zero. Nada. Zilch. Nothing. Inclusion in Froogle is absolutely free. Our goal is to enable users to search over the broadest possible range of products for sale online. To do that, we're including all merchants at no charge. If you really want to pay us, however, we are more than happy to sell you advertising. >>>>
Why pay a super affiliate 10% commissions (as an example) when Froogle is free? Learn to optimize your Froogle data feed and you can cut the affiliate out of the picture. That's got to be worth something on the bottom line.
Froogle won't be great at matching customers to retailers for all product types but based on the data feed format it looks like it has the capabilities to be very, very good at helping bargain hunters find some of the most popular net friendly consumer goods.
1. Help people find what they want quickly and reliably.
2. Show them non-intrusive ads while they are at it.
But it remains to be seen how the revenue pressures after the IPO would affect them.
Even if Froogle is successful, it won't make that kind of affiliate marketing obsolete.