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How much time do YOU spend reading blogs? At about .0001%, I have some catching up to do
All told, I may spend around 0.5% of my browsing time on blogs. I should mention that there is one tech blog that is so good that I read every new article that gets posted, which is infrequently. Other than that, a blog pretty much has to come up in the SERPS or be strongly recommended for me to actually read it.
Often the opinion/conjecture blogged by an industry insider can be more useful than "official" or "broker" data submitted by a company as a press release.
I've also started many a good thread on some of my forums by referencing an opinion of a respected blogger. That ensuing discussion makes for good content creation, and often a link from the blog in question, which means traffic.
So the good blogs do have their value to the webmaster.
TJ
To me, the blog space is just a microcosm of the web. Some extremely useful information awash in a sea of misplaced opinions, unsubstantiated information, and SPAM.
-bB
It (no guesses which one) provides a free and well documented user interface allowing them to publish their own content (such as "this week's news"). I just wrap my template around their codes.... I also need to help them with uploading images etc...
The point is - they're not blogs (as such) - but they count towards the 0.09% of the web that this article is referring to. May be they meant Wiki's too?
I wonder how much traffic even the better ones get?
The same level as the better websites.
Several leading bloggers I know make a living doing it.
Blogs are written by people who find writing a website too tough. >;->
Or perhaps not so much "tough" but "can't be bothered to learn HTML". Some people just want to write. Engadget is a good example of that type of blog. When you just want to throw up some words onto a page and not think about it, blog software is great.
It's just another form of Content Management System really.
TJ
Blogs are written by people who find writing a website too tough. >;->
That is what I have thought until recently. I have no problem adding content the old fashioned way - but lately I get asked a lot why I dont have a blog as well.
The short answer has been the same as ronin's, but the real truth is that I am slow to embrace fads that become trends.
My question is this: do certain types of information seem more credible in blog-form as opposed to an html web page? Is the trendiness of blogs really changing the perception of how news, info and editorial opinion is to be delivered? Does a blog imply "freshness" vs a static web page?
If I dive into the blogsphere, it will be to deliver opinion, news and regionl statistical info. I'm leaning toward blogging it first, then archiving as webpages.
2nd question: Will having a stand alone blog be a greater benefit SEO-wise than just adding a blog to my flagship website?