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Just sharing some real-life messages I've encountered in the last couple of weeks (an airline, a bank, a broker, and an insurance company). Any others?
On the other hand, failing to include some reference of value to those who are web-enabled puzzles me, it's like these firms don't realize that they are actually using the internet when sending out such messages. Sort of like phoning someone, telling them something, asking them to send a letter if they would like to ask questions, and then hanging up.
/claus