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Adsense Wish List

What do we want from Adsense?

     
9:25 am on Oct 9, 2003 (gmt 0)

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Here's my top items for a wish list:
  1. Option to open in new window
  2. Ability to conditionally show adsense based on goe-targetting/language
  3. If there arn't enough ads that damn box should shrink to fit! ;)
Any other suggestions?

Nick

9:33 am on Oct 9, 2003 (gmt 0)

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- clicks from specific pages or at least individual sites
- CTR of search terms, perhaps a bit tricky IP tracking etc, but i'd like to know...
- option to hide adsense totally if only PSA
- SMS alerts for every $ earned ;)
9:44 am on Oct 9, 2003 (gmt 0)

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* Ads specific to page title rather than URL, or the use of both.

-gs

9:53 am on Oct 9, 2003 (gmt 0)

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Lack of detailed tracking information is the main gripe we have with adsense.
9:58 am on Oct 9, 2003 (gmt 0)

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>>Lack of detailed tracking information

Can you explain Ian? You know I'm none to bright he!

Nick

10:09 am on Oct 9, 2003 (gmt 0)

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I would like see

Stats by Domain (for those that have code on more than one site) so you can see which one is doing the best etc.

To be able to put more than one set of adds on a page, say a Leaderboard with a skyscraper would do the trick.

10:14 am on Oct 9, 2003 (gmt 0)

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I run adsense on numerous sites and when there are 500 plus clicks a day you can get no information as to where or what is really happening. So my wish list is as follows in order of importance :-)

  1. Stats only updated every 24 hours so I can get some sleep (lol)

  2. Payment straight into the bank account of my choice or paypal....

  3. Ability to know which areas of my sites are most effective. Example is a widget page better than a midget page. I suppose that this could be acheived by letting us know which keywords are up on a specific page that has had an advert clicked.

  4. Ability to get different code for different sites with in my one account. That way I can see which sites need working on etc.

All these requests are totally acheivable by google and no doubt will be available in the future. It is just annoying that we are working so much in the dark.

10:15 am on Oct 9, 2003 (gmt 0)

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Nick, see the first item in mcavill's post above. That's pretty much what Ian is referring to.
10:16 am on Oct 9, 2003 (gmt 0)

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Gotcha, cheers!

Nick

1:14 pm on Oct 9, 2003 (gmt 0)

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Ok I will play:

-Stats by domain.
-Allow for the use of defaults or at the very least let me pick the charities.
-Direct deposit.

Of the ones above only the "stats by domain" is the one that I really want, the other ones fall into the category of "nice to have". I guess for those that are getting hit with a high percentage of PSAs it would be another story.

2:08 pm on Oct 9, 2003 (gmt 0)

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- allow adsense on serps
- wildcard support for url filter www.qksrv.net*, etc...
- better tracking
2:16 pm on Oct 9, 2003 (gmt 0)

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Nick its very much a case of stats by domain being the real key information. Effectively we have had to set up three accounts where one would do if there were domain tracking as we have sites that we have various stakes in, so need to share the revenue with or pay a percentage to another organisation. At the moment our extra sites are set to pay our partners and they will then pay us (hopefully!) but this is not a situation I am 100% comfortable with.

I think that stats by page would be useful but in context of how most people who make a living off the web are capable of dissecting statistical data and using it to their advantage, I would very much doubt that Google would benefit as an organisation from making that data available.

I like the point about being able to choose the charity ads that you get. This to me seems like a very good improvment to the system. I would look at making government warnings/programs non-selectable but independent charity ads selectable.
So for instance if I was a vet and had a site about animal welfare, I could choose between Cat welfare and Dog welfare according to personal preference.

Direct bank transfer payments would also be good, as it would significantly reduce the risk to publishers, although my experience is that it is significantly more expensive that posting a cheque for the payee. (We all have to gripe about bankcharges now and again.)

What I like about adsense is the simplicity of embedding the ads in the site and the fact that the ad colours can be tailored to suit your site. Also I personally have been very pleased with how the ads have complimented the pages they have been delivered on very nicely - it seems that they are providing the sort of information our visitors are looking for.

3:18 pm on Oct 9, 2003 (gmt 0)

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The shrinkable box is a good idea.

So is direct deposit (especially for publishers outside the U.S.).

It would be nice if the statistics page would display an average clickthrough payment and effective CPM for the selected time period. No biggie, but it would mean not having to bother with my calculator.

I think it would be a mistake for Google to give out domain-or page-level statistics, because that would just encourage quick-buck opportunism and a flood of search-optimized sites built around AdSense ads. The latter might be good for entrepreneurs, but such sites would create an even bigger spam challenge for Google's core search product, and they'd make it harder for AdSense to gain credibility with advertisers (especially the mainstream advertisers who represent the long-term future of "content ads").

On the advertiser side, AdSense needs to offer greater flexibility. Not every advertiser is willing to take potluck, and as CPC rates go higher, advertisers are going to demand more control over where their ads appear. Letting advertisers opt in or out (by domain, for example) would help to ensure the quality of the network, because publishers would have an incentive to maintain quality sites that would attract (or at least not discourage) advertisers.

I do think the current implementation of AdSense is very much a first-generation product. Google obviously went with a "saturate the marketplace" approach in hopes of achieving an Amazon-like ubiquity and a lead that competitors would find hard to overcome. But in taking that approach, Google has left an opening for competitors who can give advertisers the selectivity and control that AdSense lacks. The people at Google aren't stupid, though, and I think they'll fine-tune the program so that it lets advertisers choose between "run of network" contextual advertising or a premium-priced selective version. This would be the equivalent of letting TV advertisers choose between commercials on specific television shows and grab-bag spots on late-night TV.

[edited by: europeforvisitors at 3:29 pm (utc) on Oct. 9, 2003]

3:20 pm on Oct 9, 2003 (gmt 0)

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- Direct bank transfer payments (at least for 500 or 1000$ minimum payout selected)
- Stats by domain

Not too much.

3:33 pm on Oct 9, 2003 (gmt 0)

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Either better fraud detection or the guarantee that we won't be dropped for reasons beyond our control.

Preferably both.

IMO this is the biggest issue facing AdSense publishers, and thus, AdSense itself.

3:41 pm on Oct 9, 2003 (gmt 0)

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I agree that page level detail, while useful might result in problems down the road. But the domain stats are a must for publishers of several sites where there might be partners involved.

How about another one:

- Allow me to download the data in CSV file format. Then we can just import it into one of the many different spreadsheets that will be created.

4:04 pm on Oct 9, 2003 (gmt 0)

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I would vote for ::

- Open Links in New Window
- Seperate Stats for each site (seperate stats for each page does not make sense from Ad Networks Point of view)
- Direct Deposit.

Now if AdSense staff had free times, I would also add ::

- Ability to track earning for different types of ad colors and see what is working
- Option of showing certain specified ads instead of PSA ads (like default ad code provided by publishers)

I guess there could be much more... but above features very much essential and would be helpful in building better bond between AdSense and publishers.

NS

4:18 pm on Oct 9, 2003 (gmt 0)

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Please, no detailed stats. It's our job to create content and let Google match the ads to it - not the other way around. You all want detailed stats so you can modify your content to earn more revenue, and that's backwards. Don't let them talk you into it Google, it's bad for the long term.

I'd like to see the "suggested search" links return - but I want to share revenue with Google on any Adwords that get clicked from the search results.

I'd like to earn revenue for helping Adwords sign up new advertisers. I'd do all kinds of promotion about Adwords in my newsletter. I'd probably replace my whole "Advertise with us" page to just be a hard sell for Adsense if there was a commission.

Direct deposit would be great.

4:21 pm on Oct 9, 2003 (gmt 0)

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In general I'd like to know how each domain is doing. Doesn't need to be in-depth stats, just a breakdown of the Impressions and Clicks stats for each domain.
4:48 pm on Oct 9, 2003 (gmt 0)

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Please, no detailed stats. It's our job to create content and let Google match the ads to it - not the other way around. You all want detailed stats so you can modify your content to earn more revenue, and that's backwards. Don't let them talk you into it Google, it's bad for the long term.

I agree.

4:54 pm on Oct 9, 2003 (gmt 0)

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I'd like to be able to change the font style of the advert, to fully match my site.

<dream mode>I'd love to see a weekly direct deposit feature!</dream mode>

4:55 pm on Oct 9, 2003 (gmt 0)

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IMHO, there will never be direct deposit, sending out checks with lag time give G time to make sure you do not have invalid clicks.
5:18 pm on Oct 9, 2003 (gmt 0)

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IMHO, there will never be direct deposit, sending out checks with lag time give G time to make sure you do not have invalid clicks.

Direct deposit doesn't mean a vendor can't check its numbers before authorizing payment. If that were the case, direct deposit wouldn't be used by so many affiliate programs.

Also, don't get the idea that direct deposit is faster than payment by check. It may not be, at least for publishers who live overseas and receive payment via wire transfers.

I'm sure it's only a matter of time before Google offers electronic transfers for publishers who want them (and maybe for everyone).

6:23 pm on Oct 9, 2003 (gmt 0)

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I would like to see stats (at least the daily earnings) broken down per page (best way), or per domain, or based on embedded number in the code (second best way). That way I can see what the value of adding more, or a different type, of content. If I could easily learn the value of new content I would be more likely to invest time, or maybe money, to create more content. Now I add content and assume that that new content is worth as much, in terms of EPM, as the existing content.

As for direct deposit, it would take less time between when Google authorises the payment and the check gets into my bank. There is time between Googles saying "print the check" and when the printed check goes into the mail, then time for the post office to move it, then time for me to get to the bank. We could split the difference; we get the money earlier and Google could authorise payment later.

It would also save Google the mailing costs.

6:39 pm on Oct 9, 2003 (gmt 0)

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If I could easily learn the value of new content I would be more likely to invest time, or maybe money, to create more content. Now I add content and assume that that new content is worth as much, in terms of EPM, as the existing content.

That's exactly the problem. If we all know that X type of content on topic Y produces the maximum revenue, guess what you'll be seeing by the boatload...

As I see it, AdSense was designed to take that sort of scheming out of the equation, and that's a good thing.

6:52 pm on Oct 9, 2003 (gmt 0)

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That's exactly the problem. If we all know that X type of content on topic Y produces the maximum revenue, guess what you'll be seeing by the boatload...

It is my belief that advertising already affects content and editorial decisions. It is that way with non-internet media, why would you hold the internet to a higher standard?

I submit for your consideration:

1- Anyone semi-familiar with the internet advertising marketplace already knows which "X" type of subtopic within his site's broader topic can make him the most money.

2- The one standard that must be kept is the one to be part and remain part of the adsense network. As long as the content passes a certain level of quality (albeit this will be subjective) you are in and remain in.

</done>

7:47 pm on Oct 9, 2003 (gmt 0)

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1- Anyone semi-familiar with the internet advertising marketplace already knows which "X" type of subtopic within his site's broader topic can make him the most money.

IMO, most publishers aren't at this level of familiarity, and perhaps would rather focus on what they're interested in and let Google do the rest.

2- The one standard that must be kept is the one to be part and remain part of the adsense network. As long as the content passes a certain level of quality (albeit this will be subjective) you are in and remain in.

I don't see Google doing much to enforce quality standards.

It is my belief that advertising already affects content and editorial decisions. It is that way with non-internet media, why would you hold the internet to a higher standard?

As I see it, AdSense was meant to (and does) solve problem of how content for the sake of content can produce revenue. The more we as content providers are able to refine the revenue equation, the further away we get from the initial goal of focusing on content. I also believe the market/topic concentration that may result from more detailed stats would have detrimental effects for advertisers. CPC would likely go up, conversion rates may go down, and market diversification would certainly drop.

BTW, advertising's effect on content/editorial is considered a bad thing, wherever it occurs. Don't you always wonder about the objectivity of a magazine's review of a product when you see an ad for that product on the facing page? With AdSense we enjoy an objective barrier between content and ads since we aren't calling the shots on what ads are displayed, except on what we choose to exclude.

8:10 pm on Oct 9, 2003 (gmt 0)

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I would like to see:

* Statistics for each color scheme used in ads, so as to determine if some are underperforming as compared to others;

* Statistics on the percentage of ad impressions that are PSA impressions.

* A report on which site pages are not eligible for anything but PSA's. After all, only so many of my users are interested in pregnancy nutrition and gorillas (and even fewer in any combination thereof).

9:23 pm on Oct 9, 2003 (gmt 0)

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I would like to see more detailed stats. This is a business, and stats would help improve business.

Direct deposit would really be best.

9:25 pm on Oct 9, 2003 (gmt 0)

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Let me add.. I would like to see better fraud control and filtering. It is ridiculous to get "fraudulent click" letters with no details on the problem, just a threat to cancel your account. This is poor business policy on Google's part.
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