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The best advice I have received is to remove Adsense from my pages that weren't performing. This somehow made everything go up, throughout entire sites.
Channeling and testing out different border colors and formats was the second best advice, second because I had already sort of been doing this.
For instance, simply remove the lowest 10% of poor performing pages? 5%? 20%?
Or is the gap significant, between the best-performing pages and worst-performing pages? Should one remove pages that perform a given percentage less than the top pages?
Or is it an absolute - remove all pages below a given CTR, no matter what?
Any strong opinions on this? I think that we would all like to know the best course of action.
I removed Adsense from positions that were performing very low compared to other pages. Such as a .5% CTR compared to a 3-5% CTR. So, everything making about 10-25% of what other pages were doing got their Adsense removed.
It worked! EPC is up about 25% or so.
I saw a big gap between my good performing pages and the lower ones, so it was easy to know which to remove Adsense from. Looking back at which I removed, I'd say everything under 20-25% of the other pages on that site.
I have one "bad" site too, I don't think it's negatively effecting my other, better performing sites.
That's just one data point, of course. The most important question is probably what "low-performing" means. Low CTR and low CPC are normal situations and IMO not necessarily bad. Poor targeting or an utter lack of relevant ads is another matter.
By low performing, I mean low performing, look at this page:
19,024 12 0.1% $0.05 $0.99
Over 19,000 people, 12 clicks, and just under a buck. Compared to other pages with eCPMs over $5.00. You'll know when you see a low performing page!
Smart pricing reasons - you remove the non performing pages and are left with pages that generates good CTR and possibly conversion. Then G rewards you with higher EPC.
That hasn't been my experience. My image-gallery pages have an extremely low CTR, which results in an abysmal eCPM, but EPC for those pages is considerably higher than for my site as a whole.
The original post in this thread was talking about eCPM, and it's important to remember that eCPM is determined by EPC and clickthrough rate. If you have pages with low CTR and you remove their AdSense code, your eCPM will go up simply because your total earnings are being divided by a smaller number of impressions for reporting purposes. That has nothing to do with "smart pricing." Removing AdSense code from those low-CTR pages may give you a higher eCPM, but it will also lower your total revenues.
Unless you have clear evidence that your EPC is being harmed by ads on specific pages or directories, you should remove the AdSense code only if you can replace the ads with higher-paying alternatives.
so to use your example spacie... those 12 people that clicked on the low-paying ads maybe stuck around on your site, and visited some other section, and clicked on ads that were much higher paying.
in other words, you are getting rid of the low-paying exits of your site, and users poke around, and a certain percentage find higher-paying exits.
this effect would be particularly evident for pages on which adsense is the only site-exit (ie not other outgoing links).
P.S. about a prior comment made, my eCPM went up as a whole, for a variety of factors. One of which was increasing my EPC by dropping Adsense on non-performing pages.
The pages I removed it from didn't necessarily have lower EPCs, my average EPC is not very high to begin with. As a whole, they were just slightly lower than other pages, but now my EPC is up over 25%. And, it was only a few page that I removed it from compared to hundreds that I didn't.
So averages, just because some were dropped, no, it wouldn't factor in that much.
Possibly this isn't going to work for everyone. It didn't work for EFV. And in my experience it's only worth doing, as spaceylacie said, if the low-performing pages are really low-performing--in my case, the CTR was one-sixth or lower the site average.
Maybe what it comes down to is this: even if the better earnings aren't the result of a site's EPC going up due to better CTR, removing low-performing pages can benefit you. Maybe it's just that it reduces ad blindness if visitors see fewer ads. Maybe it's keeping them on the site so that they can click a better ad, as someone suggested (I'm doubtful about that for my site, though). Doesn't matter why. The point is that can be a worthwhile thing to do....
Maybe what it comes down to is this: even if the better earnings aren't the result of a site's EPC going up due to better CTR, removing low-performing pages can benefit you...
Or maybe not, once site-targeted CPM ads enter the fray. I can see those being a real income generator for sites that can withstand an advertiser's scrutiny but don't attract high EPCs and/or CTRs on every page.
Good to see others posting about this -- I suggested that dropping low-performing pages could boost earnings by boosting EPC several months ago, and was met with considerable skepticism. But it looks like enough people have seen it happen that it's a real effect.
Probably you are referring to this thread:
Adsense on non performing pages
Some recent threads on this controversial -and interesting- topic:
Less pages with ads, higher earnings?
Drop in CTR + Rise in EPC
"Rotating" AdSense ads with images test
Surely we should also keep in mind EFV's good point on the new site-targeted CPM, that wasn't discussed yet on those previous threads.
Say you have a site with 400 pages, but 50 of them are not getting significant CTR. So, you remove them, and the CTR rate would necessarily go up, as an approximate number of clicks across the whole site are coming from far fewer pages.
So, the end result is that this increases your earnings, becuase there are more targeted clickthoughs.