Forum Moderators: martinibuster
The best advice I have received is to remove Adsense from my pages that weren't performing. This somehow made everything go up, throughout entire sites.
Channeling and testing out different border colors and formats was the second best advice, second because I had already sort of been doing this.
Thanks y'all!
Doesn't compute. Somehow, by just removing Adsense from pages that weren't converting, made my bottom line look much prettier.
I have to look at these numbers for at least a few days before I decide.
So, this is probably just a mechanism factored into the algo to prevent everyone from simply smattering the AS ads all over the net pointlessly, which would hurt advertizers, and ultimately consumer confidence in AS. The more that the ads can be best matched between advertisers and subscribers, the more the profits.
And CPM ads may cause big changes. I currently have AdSense ads on about 1/4 of my site's pages. Some pages will never get ads, but I can see increasing the number of pages with AdSense if the advertisers in my area go for CPM.
Hope we are allowed to discuss CTR verses EPC like this as long as we don't give out exact stats. Either something went quirky with my Adsense stats last night or Google took some of my money, but then gave it back by this morning. I'm wondering if they were looking at my sudden rise in income.
What happened? eCPM rose as expected since the low CPM pages were eliminated, and CPC also seems to have nudged up. But overall revenue declined significantly because of the reduced number of impressions. It's only been a week, but I'm inclined to call this a failed experiment.
Any thoughts?
Let's say that my site's CTR is 5% (it's not). My rule of thumb was to take AdSense off pages that had CTRs of less than 1%. Then I came out ahead--increase revenue from fewer clicks. If you set the bar at 2%, say, you might be removing too many clicks, and come out behind.
So, you may have been too aggressive. Or the "higher CTR=higher EPC" effect might not operate uniformly across all sites.
Another consideration is the cause of the poor performance of your lowest ctr pages. There are two good ways to get high ctr.
1. Traffic=Content=Ads
2. Traffic=Ads/=Content
There are three ways in which your ctr could be low.
1. Traffic=Content=Ads
2. Traffic=Content/=Ads
3. Traffic/=Content/=Ads
Only in situation 1 should you remove adsense from poorly performing pages. In situations 2 and 3 consider trying to bring the ads inline with the traffic (or vice-versa) before removing the ads altogether.
bring the ads inline with the traffic
So your traffic is targetted and there are ads available but they won't show on pages where the content is relevant. My experience shows that folder names seem to help. For instance, example.com/widgets.htm will be more likely to show ads about example.com while example.com/widgets/index.htm will be more likely to show ads about widgets. I also believe that adsense will try mimic the ads out on your pages (note to self... make it against my TOS for anyone to mimic the links on my site;)). Keep in mind though that if everyone did this, the effect would be gone and, if you rely on SE traffic, changing your file structure would likely put you out of the game until everyone did it. Also keep in mind, my experience hasn't paved the road with gold yet. Other than that standard white hat seo seems to work. MediaPartners-bot still believes that if it walks like a duck and talks like a duck, it might just be a duck.
I think what I did was take away exits on pages that people don't normally exit from. They were pages with a very low number of clicks, but a decent amount of impressions. Without the Adsense "escape" it seems they hung around longer.
spaceylacie - I have noticed the same thing -- removing the ads from pages that generate less than 1%, drove my page impressions up. Doesnt even make sense, as everything else is the same.
Reminds me of a line in the movie, Princess Bride... Can't remember the exact words.
