Forum Moderators: martinibuster
Can anyone please refer me to a thread with a website optimization for Adsense or post thoese optimizations here?
Best Regards,
Pavel
Looks like it was recently updated.
I see it was really updated
Google also has a page to show optimization tips [google.com...]Looks like it was recently updated.
Thanks for that tip :) That's a really useful page Google have put together.
Some gems from it:
Also, rotating color palettes is a simple way to add variety and freshness to your ads. All you need to do is hold down the Control key and select up to four color palettes when generating your ad code in the Ad layout code page of your account.
As a rule of thumb, wider ad formats tend to outperform their taller counterparts. The reader-friendly format has a lot to do with this. Readers absorb information in thought units (that is, several words at a time). The wider format lets them comfortably read more text at a glance without having to skip a line and return to the left margin every few words as they would be forced to do with a narrower ad. The wider ad format also lessens the likelihood of readers leaving the ad unit altogether.
The heat map is very useful too...
As a rule of thumb, wider ad formats tend to outperform their taller counterparts.
This rule sure doesn't work for me, left hand skyscraper has generated 75% of the clicks since I installed it.
The wide formats don't do squat.
Back to optimisation techniques.... has anyone experimented with the design themselves rather than just the location of ads?
hey maybe its me who is doing it wrong
I believe there is no right and wrong. There's good and better and we keep improving by sharing our experiences and knowledge.
they are the total reverse of what i do
Instead, you could discuss personal issues in private.
Can anyone please refer me to a thread with a website optimization for Adsense or post thoese optimizations here?
Any other good optimisation threads anyone has flagged? Any other optimisation tips you'd care to share?
If the main purpose of the page is to churn out money, that's the part you need to put the emphasis on.
If there is a bit of info that goes along with churning out the bucks, then you'd put that where it would accentuate or enhance the buck churning part.
If your page is more about info than churning out bucks, well then give the info the spotlight.
Sounds too simple doesn't it.
Sounds too simple doesn't it.
Einstein: Everything should be made as simple as possible but no simpler.
From elsewhere: Simplicity is the ultimate sophistication.
Some things really are simpler than they seem but it took a lot of trial and effort before I realised truths like:
1. More ads on the page don't necessarily mean more money.
2. Below the fold can actually make more than above the fold.
3. Traditional wisdom and advice on best performing ad sizes/colours/placements etc shouldn't be taken for granted. Do the tests yourself and draw your own conclusions.
Is there a thread listing the factors that mediabot uses (something like the 100 factors threads for the serps)?
I'm off to continue my search, but if anyone can shorten it I'd be grateful.
And Jen, keep up the good work.
One ad block, 3 or 4 ads
Ad in visual hot spot
Ad style/colors blended to page
Ad in paragraphs or splitting paragraphs
Site nav style links similar to Ad links (the dark side of optimization)
For quick and easy add relevance:
Same as serp optimization
Have a keyword in the file name
keywords in Title
keywords in H1
keywords starting 1st paragraph
keywords in text just above ads
That should get you correct ads. (and good serps to start)
Note, a single occurance of some words on a page can throw off the ads. For me the word 'track' or 'tracking' will destroy my ad relevance.
1. More ads on the page don't necessarily mean more money.
I had just one ad on my most valuable page, but decided to try multiple ad units to see if I made more money. I have the maximum now, three skyscraper units and an ad links unit. I haven't tried search on this page though.
Let me check my stats... my original single ad unit earned 88% of the revenue yesterday. The other two ad units and the ad links unit combined made the other twelve percent.
It's nothing to sneeze at to boost revenue by 12%. But this page got where it is today because a lot of enthusiastic readers linked it. I don't think they're likely to link it as much if I have so many ads in the page. So I'm probably going to take out all the extra ads.
This is important to understand: you have to consider more than your daily reports when understanding how ads are affecting your revenue. You depend on your visitors giving you links to drive up your search engine positioning. They're not going to want to do that if your page is plastered with ads.<p>
Or I think so. It might just be that the ads being served since yesterday are more appealing to my readers. I get quite a lot of daily variation in my CTR but it's the best now that it's been all month.
Interesting note..
I have 3 160*6000 skycrapers on my site per page. I placed them intuitively when that was allowed by G.
One month ago I started to research in one of my pages, how each individual ad unit was doing. The results were that the first skycraper had the double EPC than the rest.
I tried getting out the second and third ad units, to see if the decrease in the options (only highest ads appear) would compensate the lower clickthough rate.
This experiment was a complete disaster, in the first day the clicks collapsed almost to 90%, also revenues.
It looks that my users got more ad blind with only one ad unit. Although there are 3 blocks (I stopped the experiment inmmediately), the first 1 has much higher clickthrough rate than the other ones. It looks like my users like to be spammed with ads, or realase about the ads only when they see the 3 blocks, but they mostly choose the more expensive ones in the first unit.
I tried Ad links, and was also a disaster I canceled in a couple of days. My users made the first click, but then pissed off and dind't make the second click. Lots of pageviews, and no clicks.
I think this can be explained because of the content and design of the site.
It's nothing to sneeze at to boost revenue by 12%
Actually, you boosted it by 13.6%. :)
Thanks for the replies and tips, guys. The interesting thing is that there are some differences between what is relevant for a page to be found on and what might be relevant for users once they're there (lousy syntax, but you know what I mean).
As an example. Say a page is about a specific battle in military history. Relevant ads could be for miliary medals, magazines, etc., but you would not expect the page to appear in serps for those phrases. Worse, if it was the battle of Trafalgar, you can bet that all mediabot will offer is a load of London Hotels. Changing the content of a page to target keywords you don't want to rank for is a bit strange.
Any suggestions on how to deal with a case like this? (Not my actual case, but similar in effect).
If you were to implement this technique as a table, it would look something like this:
<table width="672" border="0" cellspacing="0" cellpadding="0">
<tr>
<td width=336 height="280">[AdSense Code, 336x280]</td>
<td valign="middle"><p><font size="+2">Looking for Hot Deals for Widgets?</font></p>
<p><font size="+2"> We Found Them!</font></p></td>
</tr>
</table>
If they had been paying a lot, I would have left them, but they've been only, as I said, adding about 12% to my pay. That's not enough to make up for what I will think I would lose by discouraging people who take the time to actually read my article from linking to it.
Lots of people (happily) find my article in a search engine and right away click the ad at the top of the page. I earn a few cents but then I probably never hear from them again.
But some people take the time to read my article, which is lengthy and well-researched. I worked hard and spent a lot of time writing it. It is my experience that a lot of these people are impressed enough with what I say that they give me a link. Enough have done so that it ranks in the top ten for hundreds of queries, #1 for a bunch, and traffic to just this one page dwarfs the traffic to every other page on my site combined.
I think these kind people wouldn't be so impressed if they kept finding adsense ads as they paged through my article. I don't think as many would link it. In the long run I would lose far more through decaying search engine positioning than I would earn in ad revenue from the extra ads.
This was a hard decision to make. I could really use the extra money that I'm pretty sure I would make over the next month. But if not so many people give me links next month, my revenue for the rest of time would be diminished.
Your own ad optimization strategies will properly be as different as all the members of webmasterworld. I see lots of pages with a tiny snippet of content surrounded on all sides with garishly colored adsense. Publish enough of these pages optimized for enough different keywords and I guess you will make quite a bit of money. But I earn enough to pay my rent (once that damn check finally arrives) and more from just this one page. I have to keep my readers happy.
On pages like that, I find a single skyscrapar at the beginning works best. Those who decide the article isn't for them have it right in front of them to use (banners don't seem to work as well, perhaps because people scroll past them. It takes more scrolling to get past a skyscraper).
