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Adsense optimization techniques

         

wmuser

10:00 pm on Apr 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello,

Can anyone please refer me to a thread with a website optimization for Adsense or post thoese optimizations here?

Best Regards,
Pavel

clearvision

4:54 pm on Apr 29, 2005 (gmt 0)

10+ Year Member



An idea that has worked well for us (content/article site) is to place the ad directly under the first paragraph of the article a "stand alone" ad. (not at the top or blended in the article)

THE REASONING FOR THIS?

1. They went to the article to read information...give them something to read...don't directed them to another place to click to quickly, but keep it above the fold.

2. After giving them something to briefly read, they can decide a.to buy a related product b.do more research(by finishing the article)or c. go somewhere else.

The focus is on what they are looking for when they arrive, give them what they want...a good read and a place to find more.

incrediBILL

5:26 pm on Apr 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



a single occurance of some words on a page can throw off the ads

In my experience you can usually train AdSense pretty well just with TITLE, H1, H2 and maybe an alt text here or there and other than that mostly chaos on the page. Maybe it differs based on how heavily you site ranks on a specific term whether this approach at training the ads is successful, don't know for sure but it's worth a start.

jchampliaud

6:06 pm on Apr 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Note, a single occurance of some words on a page can throw off the ads. For me the word 'track' or 'tracking' will destroy my ad relevance.

This happens to me a lot, mostly on my home page. I never really figured out how to fix this other than removing/changing the words. Makes for some interesting ads.

wmuser

7:42 pm on Apr 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



clearvision,good idea!

clearvision

10:26 pm on Apr 29, 2005 (gmt 0)

10+ Year Member



Thanks :)

I prefer the "soft sell" as opposed to the "shoot the monkey". It reallly paid off in this regard...when we made the switch it increased our income 90%...LITERALLY :)

wmuser

10:44 pm on Apr 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



it increased our income 90%...LITERALLY :)

:)

sircraig2000

1:45 am on Apr 30, 2005 (gmt 0)

10+ Year Member



Here is something that I've done with my ads that has really shocked me.

I put an adlinks (the smallest one) on one of my pages above the fold, off center, slightly to the right, that is borderless blended. This has become my best performing ad on the page.

I think the reasons why it may work so well is because its different (not many publishers like using adlinks), and another reason is that there is a lot of white space around it so it really stands out all alone on the page.

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