Forum Moderators: martinibuster
I hope we agree on that site full of links/google search results is a pure spam site, if so, WHY does google adsense sponsor such sites, there are 10000 sites like that which a sponsored by adsense, dont they want good search results any more, be cause the more they support those site, more there will be in the serps.
I refuse to beleive that its just because of the money.
So yahoo must be doing soemthing to stop them from getting high ranking.
security - I have a few in a category I seach much, they rule the serps with a scraper all 20000 pages are identical, just the seach results on the page is different, he realy got good rankings, sad.
[edited by: zeus at 12:03 am (utc) on Mar. 23, 2005]
But looking from an Adwords user point of view, they can as well be sources for highly targeted potential customers. Pages on scraper directory sites are all optimized for a specific keyword or set of keywords. This causes them to bubble up in the SERPs for those keywords. This optimisation for specific keywords causes also the Adsense ads to be on topic.
Because of this, adwords advertisers might not be too unhappy with traffic generated by these sites. Visitors from these sites are mostly comming from search engines and the search words used there will match the advertisers keywords in many situations.
So where you as an Adsense publisher define these spam sites--because they collect money thay could have been in your pocket--an Adwords advertiser might see them as a legitimate source of traffic. As Google's main interest is to keep the advertisers happy that might be the reason for them to keep these sites alive.
Personally, I'm repulsed by the number of garbage sites using snippets of my content, often including my domain name and even my copyright notice on them.
The fact that G subsidizes these sites feels like a slap in the face.
When looking at my niches, a lot of scraper sites are present with Adsense advertisements on them, but only very few are at the top SERPs. There have been reports here on WW that when people report those sites to Google, they will disappear from the SERPs or become supplemental results, but the AdSense advertisments stay there.
This is where Google wears two hats. On one hand they have to try to keep the SERPs clean for the searcher, but on the other hand they cannot punish such a site as an publishers site because these are legitimate advertising sources.
Advertising is the largest source of income for Google. They will hurt themselves enormously if they ban too many sites from their advertisers network. Advertising on the SERPs gives them until now the most revenue, but when searchers massively go to other search engines--as happened a few times in the past--Google's biggest source of income will dry up in just a few months. AdSense is a way for them to diversify their income sources, even if their search engine becomes less popular. Just from a survival point of view they cannot ban too many publishers sites from the AdSense network without reason. These sites may be their only income in the near future.
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If Google plays the game right, they tune their search engine algoritm in such a way that most scraper sites do not appear in their own SERPs, but they promote scraper sites enough--by allowing AdSense on them--that other search engines like Yahoo and MSN are poluted with them. In that way they earn the money generated by traffic to these scraper sites from Yahoo and MSN and they also stay to be the most popular search engine because they have the cleanest SERPs.
This is a dangerous business model IMHO, but if they really think they are the smartest in searching technology, it might be another valid reason for them to not punish scraper directory sites with AdSense on them.
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There's something in the Adsense TOS that says you can't put the ads on a site created solely to display ads. As these scraper sites have no value except as click brokers, it seems to me that they violate this admittedly vague rule.
It's not vague at all if you think about it the right way.
The rule (from the policies) is: "No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant."
Note that it says PAGES not WEBSITES. I'm pointing that out because what I think that means is that you can't have a popup page or other page that has ONLY Adsense ads on it (without any other content). Some will argue this, but, I think that's what that means because there is no way that anyone can determine if a website is being published "specifically for the purpose of showing ads".
I think that's what that means because there is no way that anyone can determine if a website is being published "specifically for the purpose of showing ads".
Agreed. In fact I have added new content pages to my hobby site after I started using Adsense for the simple reason that I liked the income from Adsense and it motivated me to add more content to my hobby site. So, although the "page content is relevant", these pages would not have been there if Adsense had not motivated me to become interested in my hobby site again and so they were "published specifically for the purpose of showing ads".
I am sure that Google doesn't interpret the policies in this way, because if so, anyone adding content pages to a sleeping site with Adsense on it is in violation of the policies.
Therefore I agree with HughMunges interpretation.
Furthermore, Google allows affiliates to join the Adwords program. They are also "click brokers" with the only intention to grab traffic and send it to a paying site as soon as possible. Since recent changes in the adwords policy, affiliates no longer have to use "aff" in their advertisements, so for the average Joe Surfer they look like genuine advertising companies.
You could see scraper directories as Google affiliates. It would be difficult for Google to allow "click brokers" (affiliates) in the adwords program but to ban them (scraper directories) in adsense.
Just because scraper directories are sucking money from the same source as adsense publishers with content sites doesn't make them illegal. It is just business. I am a programmer, just as Bill Gates was. His bank account is a little bit larger than mine. So am I jealous? Yes, but do I judge his actions as illegal, No.
I still wont believe this is a money issue.
I think that's what that means because there is no way that anyone can determine if a website is being published "specifically for the purpose of showing ads".
Google isn't a court of law, and rules of evidence don't apply. "Specifically for the purpose of showing ads" is like "invalid clicks": Google doesn't need to prove anything to anyone before invoking it as a reason for closing an account.
It sure looks like what many of us call a scraper site, but is in fact an example of a legitimate, approved publisher.
How fine is the line between that and a true made-for-Adsense scraper site? It's sometimes very hard to tell.
The beneficiaries " site owners" are usually behind anonymous who is ( service offered also by "g*ndi" and others not just god*ddi) ..
Who makes the money?..Google and the site owners!..for Google this is not and has never been a problem ..it is a revenue stream ..possibly bigger than the "legit" adsense sites revenue stream ..cos it's not tens of thousands of sites that are doing this its possibly hundreds of thousands or more and tens of millions of page views per day ...
Which is why it is not in the interests of Google do do anything at all to change this ...you can either build scrapers or buy adwords/adsense ..most small and medium site webmasters are not capable of building scrapers...
Even if Joe Six pack is becoming inrceasingly frustrated with this search /serps model?..Google do not care ..!
In making "content sites" you are providing the bread to the "spam sandwich" that Google is happy to serve ..
Maybe it was "do no evil" in the early days ..but when they saw the figures and worked out that they could even get most folks to beleive that it was not their fault and that they do not condone this ..
They just laughed all the way to the IPO ..and are still doing so ..
The model of the others Yahoo and M$ etc will probably go this route eventually( they would be financially dumb not to ..do the math ..forget the self proclaimed ethics! ).. ( even if for now they are trying to get market share by filtering out this stuff ) when they have enough eyes on screens expect them to follow suite.
You are noticing more of these sites as more people learn how to do it ..
Logical...and for what it's worth i consider it to be ( upon long reflection ) as much SEO as any other technique..just exploiting the algo ..like any other technique ..a few steps up from keyword stuffing ..and for now the future of the serps ..
Google isn't a court of law, and rules of evidence don't apply. "Specifically for the purpose of showing ads" is like "invalid clicks": Google doesn't need to prove anything to anyone before invoking it as a reason for closing an account.
I agree. Anyone can refuse to do business with anyone else; it's a basic concept of business. But I don't ever remember hearing someone here say, "Google kicked me out of Adsense because they think I built my site just to display adsense ads." Hence, the word, "page" not "website".
Note that it says PAGES not WEBSITES. I'm pointing that out because what I think that means is that you can't have a popup page or other page that has ONLY Adsense ads on it (without any other content). Some will argue this, but, I think that's what that means because there is no way that anyone can determine if a website is being published "specifically for the purpose of showing ads".
The rule you quote states "No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant."
Obviously the rule applies to pages with content.
How do you figure its pages are "pages published specifically for the purpose of showing ads"?
The sites that I listed were sites that I've personally found or verified to be breaking that rule via PPC tracking, or duplicate content detection, or something similar.
There's a reason they're up there.
I have contacted some that were taking a snippet or even whole paragraph(s) of text from my sites and asked them to remove it within 24 hours. So far every one of them complied.
Many have stooped even lower and added rel="nofollow" links on all scraped sites links. I found some of them through logs. I figure if they didn't comply I would take it further.
Wonder what Google would do if people started filing DMCA complaints against these scraper sites for taking your content/snippets without your permission? Same with AdSense? I would think they would have to comply...
But I don't ever remember hearing someone here say, "Google kicked me out of Adsense because they think I built my site just to display adsense ads." Hence, the word, "page" not "website".
Google would probably just use the all-purpose "invalid clicks" explanation.
Wonder what Google would do if people started filing DMCA complaints against these scraper sites for taking your content/snippets without your permission?
Google will probably do nothing. They are themselves a scraper site taking snippets and caching your complete site without first asking you. Scraper directories are not better or worse than Google. The only difference is that scraper directories have static result lists based on predetermined keywords and the Google SERPs are dynamic based on user input.