Google Ad Links results: If they click the first link....

[Jenstar]

Obviously, these are extremely preliminary results with only a couple of days worth of data. I'll update as more day's worth of data becomes available. But even I am surprised at the results ;)

I am finding that in the case of Ad Links, that if a surfer clicks on the Ad Link in the ad unit, nearly *all* click through to at least one of the sponsored listings on the second page.

Secondly, EPC seems comparible to the EPC on the ad units on the same pages.

CTR is skewed however, due to double impressions for those who view the sponsored listings.

Interesting results though.

[skuba]

I also noticed that the results go on alpha order. This is not very good.
They will probably introduce somehing that will measure the topics that get more clicks or make it random.

One of my site sis about snowboard, but the ads are alwyas starting with A or B, so I don't get to really good topics starting with S...

[icedowl]

Mine are sometimes in alpha order, but more than often than not they are in some sort of a jumbled order. It just seems to vary from one page view to the next.

[AlexPAlex]

Adlinks continue to give me good results. I have placed it just below my regular adsense block and since it was implemented, my total payout nearly doubled. So I have implemented it acorss my all sites.

[isuccess]

Does anyone know if site scrapers can ruin your adsense revenue?

[howiejs]

I replaced all of my 2nd ad units with it

Seems to be going well - or at least the EPC is not cut down vs. a 2nd ad unit

[Atomic]

After about a month I can say that AdLinks are about 25% of all revenue. The CTR is not great and the CPM is so-so but I can't argue with dollars added to my earnings.

[Jolly_Roger]

My experience is similar to that of Atomic.

I added Ad Links to pages that already had a single ad unit. Of course, the EPM isn't great, but when I add it to the EPM of the ad unit, I can see where the extra money is coming from. :)

BTW, the 'page impressions' option on Google's reports seems to be broken (at least for me). It doesn't consolidate Ad Links impressions into the same page view as the ad units. Therefore, the 'page impressions' are still 'ad impressions'. I suspect that that is also true for others running a single ad unit + one Ad Links unit.

That results in EPM being low and 'page' impressions being high.

[Emmett]

Just a little update. I decided to try adlinks again at the beginning of the month. This time I placed them after the 1st adblock. Much better results. Now I'm getting 2-3 times the revenue I had before. I may try moving them to a more visible location to see what happens.