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Google Ad Links results: If they click the first link....

         

Jenstar

12:26 am on Mar 20, 2005 (gmt 0)

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Obviously, these are extremely preliminary results with only a couple of days worth of data. I'll update as more day's worth of data becomes available. But even I am surprised at the results ;)

I am finding that in the case of Ad Links, that if a surfer clicks on the Ad Link in the ad unit, nearly *all* click through to at least one of the sponsored listings on the second page.

Secondly, EPC seems comparible to the EPC on the ad units on the same pages.

CTR is skewed however, due to double impressions for those who view the sponsored listings.

Interesting results though.

wildfiction

9:55 am on Mar 22, 2005 (gmt 0)

10+ Year Member



What confuses me is, do we get "paid" on the 1st click, or only after the user clicked on an ad from the 2nd page?

That's a very good question. If we don't, then that means that we ourselves can click on this Ad Links to see what sort of page that leads to. If we do, then we can't click on the Ad Links to see the results.

Perhaps someone from Google can answer this VERY IMPORTANT question.

Reid

11:57 am on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thats why I havn't and won't implement it until I know more.
If I only get paid for the link and not for the page of ads then I bet those are 'low paying' links, or what are they - googles pages of ads? Who pays for clicks on those links? Are we allowed to go see what the page looks like? We need to make sure it's relevant at least.
I need to know more.

oddsod

12:10 pm on Mar 22, 2005 (gmt 0)

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There is no payment earned by Google or you on the first click. You can therefore click the Ad Links. Google has commented here that the only danger with clicking the first link is that you are skewing the stats (kinda like when you view your own page thus pushing the Adsense impressions up). Clicking the links on the destination page costs advertisers money, earns you money and would be considered fraudulent if you did it on your own site.

wildfiction

12:56 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



There is no payment earned by Google or you on the first click. You can therefore click the Ad Links. Google has commented here that the only danger with clicking the first link is that you are skewing the stats...

Thanks!

Do you have a link to that Google comment?

YesMom

1:37 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



You might want to read the whole thread below... the conversation has been ongoing since many of us discovered the new option several days ago while checking our daily stats. ;-)

[webmasterworld.com...]

arrowman

3:15 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



Perhaps someone from Google can answer this VERY IMPORTANT question.

Google has already answered that question, now it's up to you to READ THE ANSWER.

hunderdown

3:23 pm on Mar 22, 2005 (gmt 0)



Re number of ads: you can have no more than one Ad Links box per page, and up to three more ad units per page.

Read the TOS, and the Google documentation, then ask questions.

driris

3:27 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



my earning is up but i fear that adlinks will cause more ad blindness .not good in long run

OptiRex

4:00 pm on Mar 22, 2005 (gmt 0)



i fear that adlinks will cause more ad blindness

In what respect?

Do you feel that they are more likely to click on Ad Links rather than Adsense or possibly avoid ads altogether?

Let's all give it a try, initial results seem to be very promising for the niche sites which has to be good.

After all, it costs nothing for anyone to try it out does it?

driris

4:52 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



OptiRex
In what respect?

my guess is that they will be exposed to more ads and it will be unlikely that repeat vistor will click on adsense ads.

Do you feel that they are more likely to click on Ad Links rather than Adsense or possibly avoid ads altogether?

more likely to click on adlinks

Let's all give it a try, initial results seem to be very promising for the niche sites which has to be good. After all, it costs nothing for anyone to try it out does it?

yes results are promising for me too because it is a new thing and it is attempt by google to reduce ad blindness for vistors who frequently saw adsense like ads on search results and gmail.

mrMister

5:06 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have to say this thread has got me interested.

I didn't really look too much in detail at Ad Links. However, now I think about it, I have a site in which the adLinks would fit perfectly.

I've just uploaded the code and I'll let you know how they get on.

AlexPAlex

5:32 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



For me Adlinks are performin well. Really well. I ave almost increased my revenues by 50%

Curiosity

5:56 pm on Mar 22, 2005 (gmt 0)

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The first day I posted Adlinks, my clicks shot up and I got a little extra revenue. Immediately after that, EPC went *splat* and has stayed at about a third of the previous EPC for the past few days. It's not that Adlinks clicks are worth less, either--the entire site is effected. In fact, two days ago (the first day I had Adlink channel stats), I got no Adlink clicks at all.

And I don't blame my visitors, either. Adlinks is pulling up garbage. On a page for, say, traditional Albanian clothing, the first Adlink says "Traditional Albanian clothing"--great! And what's behind it is... the Gap, Babyzone, Shopper . com. Ridiculous. If the regular ad blocks can pull up well-targeted ads, why is Adlinks a drooling moron?

It's possible that this is a regular fluctuation that just happened to set in when I put up Adlinks, and when targeting gets better Adlinks might be worthwhile. But it's got three more days to prove itself, and then I'm pulling it off my site.

Seige

6:10 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



Yeah, me too! I found "Baby Homepage" as the first link. I mean, what has "babies" got anything to do with my site? and what's more, babies with homepages? Amazing!

wildfiction

6:18 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



Because of the nature of Ad Links - can we encourage the user to click the Ad Link box? I know that we can't encourage the user to click the AdSense ads because of the TOS but these aren't ads, this is a link into a category of ads...

Any comments?

berto

6:22 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



My Mileage Varies.

I am seeing much, much better targeting for AdLinks than traditional Adsense.

At least the category links are better. (I admit that I've been too afraid to click on any of the category links yet. Irrational paranoia.) The traditional ad blocks continue to show a much higher percentage of off-kilter ads, crap, and spam, and the same things repeated ad nauseum page after page.

I have the impression, too, that my AdLinks targetting is improving over time. (I implemented AdLinks the very first day they were made available.) I discern no corresponding improvement in trAdsense ad relevancy.

OptiRex

6:23 pm on Mar 22, 2005 (gmt 0)



Curiosity & Seige

If the regular ad blocks can pull up well-targeted ads, why is Adlinks a drooling moron?

Great question since I assume you're satisfied with Adsense targeting. It does seem very strange to say the least since my Ad Links are spot on and if I had the choice right now I would prefer 3xAd Links rather than 3xAdsense.

Anyone from G who can suggest why some sites are not receiving targeted Ad Links?

Atomic

6:58 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Anyone from G who can suggest why some sites are not receiving targeted Ad Links?

Could location of the Ad Links have anything to do with it?

JamesR3

7:11 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



The first day I posted Adlinks, my clicks shot up and I got a little extra revenue. Immediately after that, EPC went *splat* and has stayed at about a third of the previous EPC for the past few days. It's not that Adlinks clicks are worth less, either--the entire site is effected.

Looks like more support for the theory that low CTR reduces smart pay pricing.

berto

7:12 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



Could location of the Ad Links have anything to do with it?

Could be. I am tending to see better targetted AdLinks in the middle of the page than toward the beginning or toward the end.

Curiosity

7:16 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



Could location of the Ad Links have anything to do with it?

For me, at least, that's not a factor. Two of the Adlinks boxes are in the same div tag as the regular ad blocks (as kind of an "If you didn't find what you wanted there, try here" setup).

AffiliateDreamer

8:12 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i'd figure the payout should me more since the visitor clicked twice, which I would guess makes the visitor that much more targetted? am I right?

Atomic

8:23 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Could be. I am tending to see better targetted AdLinks in the middle of the page than toward the beginning or toward the end.

Hmmmmm, this is the only place I have left to try Ad Links and the one that usually generates the best CTR and EPC.

cyberair

8:24 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



Keep dreaming... haha, just kidding. Well it makes sense that they will pay more, but not for the fact that they are going through double the effort of finding an advertiser, but because G can create a list of their top ten paying clicks in a specific category, rather than on a specific keyword.

I would assume that if you can get the top bidders for everything related to widgets, you could get a higher paying pool than if you only get everything related to blue widgets.

OptiRex

9:10 pm on Mar 22, 2005 (gmt 0)



Two of the Adlinks boxes are in the same div tag as the regular ad blocks

You're featuring 2 Ad links? That's against the TOS:

Please place only one Ad Links unit on any content page. This number does not affect the current limit of 3 regular ad units on any page

martingale

9:32 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



I think AffiliateDreamer has something... the user clicked twice, first on a topic, then on an ad within that topic. They ought to be much better pre-qualified than someone who randomly clicked a single ad.

SmartPricing might automatically take account of this, eventually, but would it boost your earnings across the board or just for AdLinks?

Atomic

8:16 am on Mar 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I now have a day's worth of stats after running nothing but Ad Links on several sites in different locations and it's not bad. Two sites with very different audiences and subject matter had identical CTR and earnings and the ads on one were at the top of an article and on the other the ads were at the bottom of an article nestled together with supplemental links.

I think it's clear that people will click the Ad Link and then an ad and that the CPM is at the very least close to other AdSense units. The subjects of my sites couldn't be further apart. One is an activist site, one is finance-related and another is consumer electronics. The electronics site's CPM was especially tasty as was the CTR but it's not at all hard to see how people going to such a site might click ads.

Does anyone else have some short term experiences to share?

icedowl

9:56 am on Mar 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have tried AdLinks in two different locations on a 3 column layout:
(a) middle of right column
(b) top of left column (just above site navigation)

Results:
1. Location (b) receives 5 times as many clicks as location (a).
2. Location (b) has increased total earnings by 125% whereas location (a) made no noticable change to anything.

UnnamedPlayer

10:13 am on Mar 23, 2005 (gmt 0)

10+ Year Member



Only one comment about Ad Links. It seems the links are displayed alphabetically. I have a site about computer programming and I'm only getting links about subjects that start with letter A in most cases and a few times with letter B or C. I think the links should be shown randomly and not alphabetically so there is a chance for all subjects related to a site to appear in the Ad Links box. Or better if they are ordered by higher paying advertisers inside a subject :)

Curiosity

4:37 am on Mar 24, 2005 (gmt 0)

10+ Year Member



I'd like to take back my complaint about Adwords killing my stats. Today my CTR blasted beyond anything I've ever seen, and at this rate, today's total clicks will be twice my previous daily record. EPC is still low, but it's no longer rock bottom. Total earnings are setting a new record.

Because my site's so small, I have the luxury of seeing clicks almost as they come in. It looks as though after clicking on the first Adwords link, many people click on several ads before leaving the page, as though the amount of energy they put into clicking on the first link and the lack of other options on the page made them want to get something out of the experience before they gave up. It helps that Adwords are targeting like a three-year-old with a pop gun.

Ahh, the glory of the frustration factor. It's like being a scraper with a clean^H^H^H^H^Honly-gently-concerned-for-the-moment conscience. If Adwords continues to get this sort of results, I wouldn't be surprised to see Google pull it; but for now, it's an edutaining ride.

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