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What is the most expensive keyword?

         

mig1234

7:57 pm on Sep 16, 2004 (gmt 0)

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I'm wondering what is the most expensive keyword that advertisers pay big bucks at PPCs.

Having a site around this keyword and having Google ads on it would make a lot of money.

My guess is that most expensive keyword is "hosting". What you think?

jouwpagina

8:00 pm on Sep 16, 2004 (gmt 0)

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The famous Adsene word: Mesothelioma.

Watcher of the Skies

8:08 pm on Sep 16, 2004 (gmt 0)

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phentermine

Hugene

8:11 pm on Sep 16, 2004 (gmt 0)

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hosting must be pretty cheap actually

there could be 5 adword campaigns running for a keyword and the keyword could still be very cheap.

claus

8:12 pm on Sep 16, 2004 (gmt 0)

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>> Having a site around this keyword and having Google ads on it would make a lot of money.

Not really. It's not enough, as you will also need

a) visitors, that
b) click

gopi

8:32 pm on Sep 16, 2004 (gmt 0)

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>> phentermine

Used to be , not anymore!

Sanenet

8:33 pm on Sep 16, 2004 (gmt 0)

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Had you thought of that idea 18 months ago you could have made quite a bit of money.

As it is, the idea of setting up "adsense only" sites is somewhat obsolete. Sorry!

photonstudios

10:59 pm on Sep 16, 2004 (gmt 0)

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How is it obsolete?

Vec_One

11:37 pm on Sep 16, 2004 (gmt 0)

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I rank well for an expensive keyword but don't make a lot of money from it. I actually do a lot better with some relatively mundane terms that people wouldn't even think of going after.

moltar

11:43 pm on Sep 16, 2004 (gmt 0)

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I remember "car donations" was around 20 bucks a click a while back. Not sure if it's still there.

dk7012

1:17 am on Sep 17, 2004 (gmt 0)

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The 'M' word doesn't make me much money. Not even close to the 2-digit mark per click!

nuevojefe

8:25 pm on Sep 17, 2004 (gmt 0)

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Me neither. Just to test some things we went after that word + lawyer, + lawyers, + attorney, + attorneys. We were #1-3 for all of them except just M by itself (in G).

No interest in getting leads or any of that, but we did put adsense on a site one click away (this site couldn't have adsense on it) and never really saw any decent $ clicks.

blairsp

9:08 pm on Sep 17, 2004 (gmt 0)

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How is it obsolete?
He/she means that setting up a site simply to tap into a high paying keyword will have been tried a million(perhaps more) times already. It is also against the TOS (before someone else points that out) and is likely to get you booted from adsense. But hey, give it a go if you think you are on to a winner!

iblaine

10:08 pm on Sep 17, 2004 (gmt 0)

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Yea, meso searches are getting more impacted by the minute.

beren

10:36 pm on Sep 17, 2004 (gmt 0)

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Mesothelioma is a disease that strikes about 2200 people in the US every year. Maybe 15,000 worldwide. You can't believe the numbers shown on Overture inventory because they are skewed by SEO and AdSense people.

There are probably more websites about mesothelioma than there are people in the world who have the disease.

It's a safe bet that most of the AdSense clicks on mesothelioma were either fraudulent or accidental or by people just clicking around the web. No sensible advertiser would opt into content match on their AdWords program.

nuevojefe

11:10 pm on Sep 17, 2004 (gmt 0)

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beren,

Very true, very true.

Thanks for the facts BTW. They're probably on our website somewhere, personally i think it's depressing so I've never looked at it.

gopi

11:49 pm on Sep 17, 2004 (gmt 0)

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>> There are probably more websites about mesothelioma than there are people in the world who have the disease

LOL , Funny but very True :)

Nuevojefe , If you had high ranking meso sites and not interested in collecting leads what i would have done is to contact top 2-3 law firm advertisers and offered to sell or lease the sites! ...I beleive DG had some success in this approach!

cagey1

4:51 am on Sep 18, 2004 (gmt 0)

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Not sure if this has ever been mentioned, but I don't think Google has ever said that every keyword click has the same revenue share percentage. There is nothing to prevent Google from keeping $19.75 from a $20 keyword click, but only taking $.25 from a $.50 keyword.

tombola

8:38 am on Sep 18, 2004 (gmt 0)

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There is nothing to prevent Google from keeping $19.75 from a $20 keyword click, but only taking $.25 from a $.50 keyword.

Exactly.
AFAIK Google never mentioned that there was a 50/50 split in revenues, so having an "expensive" keyword on your page doesn't mean that it will bring you a lot of extra money.

olwen

9:13 am on Sep 18, 2004 (gmt 0)

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I don't get many clicks at all on my site, low single digits per day from clicks you could count on one hand. I wish I could figure out what information on which precise page meant that my earnings for one day in July were $10 higher than they have been for any other day, but the clicks were still at the normal low level.

surfer67

12:53 pm on Sep 18, 2004 (gmt 0)

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But mesothelioma and is at $100 per click on overture?

luckychucky

1:54 pm on Sep 18, 2004 (gmt 0)

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Good point made, that the more specialized and very specifically targeted a keyword, the more it can be worth to the advertiser.

If an advertiser bidding on a keyword knows he's only going to get clicks from those surfers specifically looking for his rare antique rosewood widgets made between 1800-1805 by the legendary master Ukrainian widget craftsman Bozoskaievskii (who only built 7 widgets in his tragically brief lifetime) the advertiser can feel safe with a very high bid. It's a narrow demand spectrum and a high priced end result sale, making for a good ROI despite astronmical CPC. Does the keyword phrase get lotsa clicks? Nope.

If I'm selling regular old plastic widgets, though, I could get a zillion clicks. Even at US$0.05 per click a small fortune could be blown within quite a short time.

Hugene

5:23 pm on Sep 18, 2004 (gmt 0)

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olwen, use channels to track your ad formats. I also had a day of 10 folds revenue. I suspect it was a random, very short adword campaign, or a mistargeting in someone's adword campaign. Otherwise it would be a constant thing

The_Ralph

2:38 am on Sep 19, 2004 (gmt 0)

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But mesothelioma and is at $100 per click on overture?

Yes, but the top bid is $0.40 at Kanoodle and $0.51 at Enhance (formerly Ah-ha). This is because advertisers have learned that Overture is quality PPC service while Kanoodle, Enhance, and AdSense are trash.

europeforvisitors

4:00 am on Sep 19, 2004 (gmt 0)



This is because advertisers have learned that Overture is quality PPC service while Kanoodle, Enhance, and AdSense are trash.

If advertisers have learned that AdSense is trash, I can't help wondering why I continue to see the same AdSense advertisers running ads on my site nearly 15 months after the network launched.

Also, comparing Overture to AdSense is like comparing apples and oranges. Overture offers only limited targeting compared to AdSense. If you're selling a specialized product like Elbe river cruises, for example, you'll have a much better chance of obtaining qualified leads though AdSense than with Overture. Why? Because AdSense can deliver niche audiences, while Overture is skewed toward general audiences.

AdSense has problems with quality control (as does Overture), but it's pretty obvious that, for some topics, AdSense is doing a good job of retaining advertisers and generating healthy revenues for publishers.

blairsp

8:23 pm on Sep 19, 2004 (gmt 0)

10+ Year Member



Getting back to original topic. Mig1234:

Debt Consolidation, Car loan, shares, debt, Bonds, Mortgage, Loan Credit Card, secured loan, Stocks, Fraud, Insurance / Assurance, stock exchange, Bank / Banking, current account,savings, pension,bet , betting , horse racing , Gamble, Gabling, Casino , poker, slots , roulette,Hosting , ISP , Telephone , Search Engine, Optimization , Network , Dell, PC , mobile phone, Cruise , Golf Holiday , Holiday Loan , Double glazing

Some figures:
High Ranking Keywords (per click)
life assurance £19.98
life insurance £19.98
secured loan £12.50
accident £12.09
injury £12.09
Loan £12.08
data recovery £12.01
lawyer £11.50
solicitor £11.50
web hosting £11.00

ken_b

9:18 pm on Sep 19, 2004 (gmt 0)

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The problem with listing high bid terms is that smart advertizers can run multiple campaigns so they pay as little as possible for ads at any given time.

They may well be willing to pay $10.00 per click from a Google serp, but only willing to pay $0.50, or even less, for a click on a similar ad from a publishers site. For that matter there is no guarantee that they will even run ad campaigns on content sites.

Time might be better spent figuring out how to maximize profits from adsense on existing sites.

The_Ralph

11:54 pm on Sep 19, 2004 (gmt 0)

10+ Year Member



^ Exactly. AdSense publishers should remember that. Just because a keyword is going for a certain price at Overture doesn't mean it's going for the same price at AdSense. I wonder which PPC blairsp got those figures from.

longen

2:42 am on Sep 20, 2004 (gmt 0)

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>>I wonder which PPC blairsp got those figures from

Even the financial aff i've used don't pay that for leads - which is all adsense is.

ogletree

3:50 am on Sep 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The trick is to find a word not listed on WW or anywhwere else and never tell anybody.
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