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Adsense smokescreen

April 2004 all over again

     
8:57 am on Sep 3, 2004 (gmt 0)

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Okay call me a moaning old git but I just look at the bottom line, and I am convinced that the 1st of September is a mirror of 1st April. Each time Google shaves a bit of my bottom line.

This time it is all nicely hidden behind the 3 ad units but time will prevail. My last 2 days have seen a significant drop in earnings. I would be interested what anyone else thinks about this

I am so fed up with Google playing God.

Oh I really hope they fall flat on their faces and let them have 1% of the anguish that they have caused many a webmaster with their aloof stance, straight jacket TOS, and to top the lot Goooooooooooooogle.

I will be glad when the day comes when Adsonar gets better targeting, MSN or yahoo comes up with something better.

Then I will say Goooooooooooooooooooooooooooooooooooooooooooooooodbye

[edited by: Jenstar at 2:05 am (utc) on Sep. 4, 2004]
[edit reason] corrected company name [/edit]

7:15 pm on Sept 6, 2004 (gmt 0)

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Here is part of the e-mail I got in April from Google explaining the changes and how it would affect our commissions.

[A number of factors will be taken into account when calculating the expected value, including the keywords or concepts that triggered the ad. For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.]

It looks like if you can possibly put words like "review" in your title and header tags it may help your EPC.

Also the Google AdSense preview tool may help block some of the sites that are not paying as much. I'm not sure how to find out exactly what each of them are paying, but it would be nice to get rid of the ones that aren't paying as well.

10:17 pm on Sept 6, 2004 (gmt 0)

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The overture max bids tool can give a general ballpark of what keywords are very high and which ones are very low. It is certainly not a "google max bids" tool so it will certainly be much different.

I find it hard to be blocking ads because the ads that are showing up will be the highest paying for that content. To get a new set of ads in that may be worth more will require changing the content on the page. I have always taken the relativity of the ad in question into account when making any decisions to block ads. I would rather have ads that relate to the content and are a benefit to my visitors rather than stuff header tags with certain words to try to get higher paying ads.

I have a full plate of things going on these days so webmaster activities have taken a way way back seat to everything else. Making sites and squeezing money out of them has always just been a side hobby and certainly not any type of job or career. I have been fortunate to take advantage of adsense and use it to support my leisure activities :)

Today would be a good day for all of us to donate the holdiays earnings to CF Red Cross. Hopefuly the mods will allow this URL to stay up for a little while.

[centralfl-redcross.org...]

2:17 am on Sept 7, 2004 (gmt 0)

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Chris - "I find it hard to be blocking ads because the ads that are showing up will be the highest paying for that content. To get a new set of ads in that may be worth more will require changing the content on the page. I have always taken the relativity of the ad in question into account when making any decisions to block ads. I would rather have ads that relate to the content and are a benefit to my visitors rather than stuff header tags with certain words to try to get higher paying ads."

I don't believe they will be the highest paying for that content. Maybe for what Google "thinks" the content is about. Sometime just minor changes in the content can bring up an the same ads or entirely different set of ads that are just as relevant but higher/lower paying. Just something to keep in mind.

Sometimes a little help can bring about a profitable win win win situation for you, the advertiser, and your visitors. If you could sway the ads a bit, so that they are just as relevant or even more relevant, and more profitable you would do it in a heartbeat and it would be just as useful to your visitors and advertisers.. Sometimes just a few minor tweaks (not complete changes) in the content will do the trick. If you see the opportunity to write new content, as well as keeping the old) that can possibly produce higher paying clicks (or a higher CTR) you could expand that way also. Tweaking can also help you to discover different writing styles that can be more beneficial to you, your visitors, and the advertisers. Of course the down fall is that some changes may affect SE positions and such. I prefer to leave the content and just write new.

3:21 am on Sept 7, 2004 (gmt 0)

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I think this topic has been sufficiently covered for now :)
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