Welcome to WebmasterWorld Guest from 18.207.137.4

Forum Moderators: martinibuster

Message Too Old, No Replies

Adsense smokescreen

April 2004 all over again

     
8:57 am on Sep 3, 2004 (gmt 0)

Full Member

10+ Year Member

joined:Sept 4, 2003
posts:248
votes: 0


Okay call me a moaning old git but I just look at the bottom line, and I am convinced that the 1st of September is a mirror of 1st April. Each time Google shaves a bit of my bottom line.

This time it is all nicely hidden behind the 3 ad units but time will prevail. My last 2 days have seen a significant drop in earnings. I would be interested what anyone else thinks about this

I am so fed up with Google playing God.

Oh I really hope they fall flat on their faces and let them have 1% of the anguish that they have caused many a webmaster with their aloof stance, straight jacket TOS, and to top the lot Goooooooooooooogle.

I will be glad when the day comes when Adsonar gets better targeting, MSN or yahoo comes up with something better.

Then I will say Goooooooooooooooooooooooooooooooooooooooooooooooodbye

[edited by: Jenstar at 2:05 am (utc) on Sep. 4, 2004]
[edit reason] corrected company name [/edit]

9:28 am on Sept 3, 2004 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 31, 2003
posts:53
votes: 0


same here ... my site have quite steady traffic ... and comparing 1/9 and 2/9 my EPC halved while all other parameters stayed the same. I mean about the same number of pageviews and same CTR. I'm running adsense tracker so i could check that even about the same ads have been clicked both days. Everything stayed the same only EPC is half of what it used to be.

can it be that google reevaluates sites on basis of it average conversion rate let's say once a month and then sets some "earnings factor" for whole period? otherwise there wouldn't be such big drops ...

10:44 am on Sept 3, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 16, 2002
posts:2010
votes: 0


Mine went up a little actually though I cannot tell which sites of course for a more few days.

Remember that people adjust their adword budgets at the end of the month when they see their totals and may have overspent in August.

I do think the the long gooooogle thingy is completely silly and makes Google look cheap and gimmicy.

12:01 pm on Sept 3, 2004 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 27, 2003
posts:1600
votes: 0


Also note that there is an upcoming holiday in the US. Advertisers may be waiting after Labor Day to spend money again
12:10 pm on Sept 3, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 3, 2003
posts:1246
votes: 0


unfortunately, epc has dipped here as well. targeting does seem to be a bit weird too. sense_able, i think the targeting for Adsonar is fine. they just seem to lack inventory in areas other than health, beauty, travel, and the other verticals they are currently developing. and i don't get it. snip

[edited by: Jenstar at 2:07 am (utc) on Sep. 4, 2004]
[edit reason] corrected company name; TOS # 24 [/edit]

1:19 pm on Sept 3, 2004 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Feb 25, 2004
posts:1003
votes: 47


When Adsense first started a little over a year ago I was making very nice money, then they did that thing where Adwords advertisers could opt out. My income decreased because of this policy.

Last winter/spring my site was making more money than ever. Then Adsense decided they would change things where some sites (I think "product review" type sites) would get a bigger payout % than others. My income decreased because of this policy.

Now, related to my own efforts of adding pages to my site, doing some seo with my pages, evaluating channel data, working with different ad placements and formats, my Adsense income is better than ever.

Now with the 3 Adsense ads per page option I don't really know how my income will be affected, time will tell. There's a million things I don't like or trust about Adsense. But I will say if you're just going to be static with things and don't try to roll with the punches I can see how income does drop (I have let it happen to me from time to time). But Adsense really does offer an opportunity I can't get elsewhere and if you read these forms and pay attention to what other people say works for them you really can have a shot at continually (quarter to quarter) producing greater and greater income.

2:08 pm on Sept 3, 2004 (gmt 0)

Senior Member from ZA 

WebmasterWorld Senior Member 10+ Year Member

joined:July 15, 2002
posts:1723
votes: 4


I too have noticed a drop in the last few days, its a little too early to tell if this is a growing trend.

On the whole though I have been improving month on month with earnings, I am always trying different ad placements and colour schemes to try and get the right flavour.

2:09 pm on Sept 3, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 31, 2003
posts:2280
votes: 0


call me a moaning old git

OK, you're a moaning old git!

;)

Seriously, though, we don't have enough info from two days to draw any conclusions that multiple ad units have coincided with a possible Google payout formula change. There is the end of month/beginning of new month effect. Bear in mind also that advertisers keep adjusting their ad spend. There is the fact that schools were closed. There is the fact that with multiple ad units there's a lot more competition for the ads that were coming to your site. There are a lot of factors.

4:24 pm on Sept 3, 2004 (gmt 0)

New User

10+ Year Member

joined:Feb 16, 2004
posts:13
votes: 0


My EPC has dropped 50% but I'm giving it a few more days then back to the drawing board.
4:32 pm on Sept 3, 2004 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 27, 2003
posts:1600
votes: 0


But what about your revenues? I expect EPC to drop with the showing of lower paying ads. But what I will really track is how it will increase (or decrease) my revenues. The amount of money I bring to the bank is what's most important.
1:23 am on Sept 4, 2004 (gmt 0)

New User

10+ Year Member

joined:Feb 16, 2004
posts:13
votes: 0


My revenues have dropped 50% also. I'm going to give it a little longer just to be sure.
1:47 am on Sept 4, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 6, 2002
posts:742
votes: 0


As pointed our earlier. If any of these ads are running in the U.S., this holiday weekend will be bad for online business. Don't make any decisions until next week.
1:51 am on Sept 4, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 7, 2002
posts:906
votes: 0


3 Things:

1 .School started this week all over the United States .

2. This is the last big 3 day Holiday for the summer

3.Florida evacuted over 1 milion people becauseof the hurricane

2:09 am on Sept 4, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Dec 22, 2002
posts:4663
votes: 0


Like dauction's list of three things, and as MarkHutch, alike and many others said, those three will have a major impact on bids right now. That, coupled with the appearace of a CTR drop with the introduction of ad units, will make things harder to check. And it just rolled over to a new month.

Things won't be back to "business as usual" until Wednesday September 8th.

2:12 am on Sept 4, 2004 (gmt 0)

Junior Member

10+ Year Member

joined:Aug 13, 2003
posts:159
votes: 0


My earnings are great, I love adsense.

Just wish the search engine would go back to way it was before florida :(

3:21 am on Sept 4, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Nov 3, 2003
posts:1092
votes: 0


I agree with "I love adsense"

I just wish my traffic went back to level of 2 weeks ago!

5:57 am on Sept 4, 2004 (gmt 0)

Full Member

10+ Year Member

joined:Apr 19, 2003
posts:282
votes: 0


Since late August, my EPC dropped 30% and from Sept. 1, it further dropped 10%.

I should have expected to get check for this month by fedex, now, only surface mail. Very sad.

7:23 am on Sept 4, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Sept 28, 2001
posts:1380
votes: 0


I agree it is a little early to make a decision, but I'll jump on board and say I am a little suspicious that there has been some sort of adjustment.
8:35 am on Sept 4, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 9, 2003
posts:735
votes: 0


Many old gits moaning in this one.

If AdSense was female, I'd kiss it lately. I actually am glad to see Google public. They will be forced to make more and more money. I plan on rolling with them for awhile and keeping an open mind.

2:56 pm on Sept 4, 2004 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 12, 2003
posts:173
votes: 0


I'll wait to see what I did for the month before I get concerned/happy. I have too little hair left to worry about it day to day.

Of course, that's also why I'm working so hard toward a nice affiliate income other than Adsense. Adsense has zero security.

10:04 pm on Sept 4, 2004 (gmt 0)

Preferred Member

10+ Year Member

joined:July 7, 2003
posts:442
votes: 0


Okay call me a moaning old git but I just look at the bottom line, and I am convinced that the 1st of September is a mirror of 1st April. Each time Google shaves a bit of my bottom line.
This time it is all nicely hidden behind the 3 ad units but time will prevail. My last 2 days have seen a significant drop in earnings. I would be interested what anyone else thinks about this

I am so fed up with Google playing God.

Oh I really hope they fall flat on their faces and let them have 1% of the anguish that they have caused many a webmaster with their aloof stance, straight jacket TOS, and to top the lot Goooooooooooooogle.

I will be glad when the day comes when Adsonar gets better targeting, MSN or yahoo comes up with something better.

Then I will say Goooooooooooooooooooooooooooooooooooooooooooooooodbye

I agree 100%. Google is full of garbage already. I feel as though having the google name on my site is causing me harm. Google is a poorly managed group of kids with no focus. Adsense employees seem to be shooting in the dark with great ideas like "Ads by Goooooogle" and the three ad placements. It is so obvious that Adsense cannot create new features to add value to the program, but screw around with stupid things like "Goooooogle". Are you kidding me?

I cannot express how upset i have become in the past month or two with google and adsense. I am praying that other companies are working day and night to create a better program. Google has kept me around due to payouts, but in the past couple weeks i have seen my EPC drop to about 30% of normal values. The one reason why i used Google is quickly being done away with.

I am excited though to see the results of googles first public proxy when the shareholders vote all the clueless management off of the island. I am still wondering why they needed to raise so much money, to come up with great ideas like tacking on a ton of "OOOOs" to adsense? That looked like it needed twenty odd billion.

1:43 am on Sept 5, 2004 (gmt 0)

Preferred Member

10+ Year Member

joined:May 12, 2004
posts:390
votes: 0


I agree 100%. Google is full of garbage already. I feel as though having the google name on my site is causing me harm. Google is a poorly managed group of kids with no focus. Adsense employees seem to be shooting in the dark with great ideas like "Ads by Goooooogle" and the three ad placements. It is so obvious that Adsense cannot create new features to add value to the program, but screw around with stupid things like "Goooooogle". Are you kidding me?

I cannot express how upset i have become in the past month or two with google and adsense. I am praying that other companies are working day and night to create a better program. Google has kept me around due to payouts, but in the past couple weeks i have seen my EPC drop to about 30% of normal values. The one reason why i used Google is quickly being done away with.

I am excited though to see the results of googles first public proxy when the shareholders vote all the clueless management off of the island. I am still wondering why they needed to raise so much money, to come up with great ideas like tacking on a ton of "OOOOs" to adsense? That looked like it needed twenty odd billion.

How about their great idea to add channels, or to add multiple ads, or to increase the speed of reporting, or to let the ads be customized, or to let advertisers have better control over where their ads appear, or to allow image ads, or to allow publishers to opt out of image ads, or to, well the list can go on forever. They have a LOT of good ideas.

I think what I'm trying to say is: You're getting pretty antagonistic over a rather minor change in the grand scheme of things. If you don't like their testing out the Goooooogle (and I don't either) then write them a note and take their ads down. If your site brings Google a nice amount of revenue then this will matter to them. To say they are "garbage" because of one or two poor ideas is a bit overboard. What entity has ever been perfect?

Also, give it a bit more time than a couple of weeks before getting concerned about EPC (I've been guilty of this too, especially this past April). We all have bad revenue spells and we also all have good ones. Mine has been a rollercoaster, but it's always been a steadily increasing rollercoaster in the grand scheme of things and I'm sure I'm not alone.

2:43 am on Sept 5, 2004 (gmt 0)

Preferred Member

10+ Year Member

joined:July 7, 2003
posts:442
votes: 0


How about their great idea to add channels, or to add multiple ads, or to increase the speed of reporting, or to let the ads be customized, or to let advertisers have better control over where their ads appear, or to allow image ads, or to allow publishers to opt out of image ads, or to, well the list can go on forever. They have a LOT of good ideas.

Channel info is way delayed, a couple days. They are useless to me. If they were real time or at least delayed to a point of normal stats that would be great.

Multiple ads are AWFUL. Are you being serious with this one? Not only do they flea market the internet, they invite visitors to click on lower EPC ads that would not normally display with only 1 ad unit.

The speed of reporting has been changing since day 1. I have not heard official word from google saying that report speed has been improved and it will be quicker from now on.

Customized ads to blend in with your site have shown to produce a lower CTR. No border ads with a site colored background have been shown to have the best CTR. This may not be the case for everyone, but it is for me.

What advertisers want has no bearing on what I do. I could care less where advertisers want to place ads. This is the adsense forum, we discuss adsense topics. Control over where ads are placed for advertisers are a feature of the AD-WORDS program, not adsense.

Image ads have shown to produce less CTR. This can be attributed to the "banner blinding" that has gone on with image ads in the past. Image ads are most often not in the colors of your site and they do not look good enough to have a spot on my pages.

You have not made a single point that makes me appreciate adsense any more. All the points you did make are meaningless to me. You may feel a bit different, but none of those items increased my revenue.

3:03 am on Sept 5, 2004 (gmt 0)

New User

10+ Year Member

joined:Sept 5, 2004
posts:4
votes: 0


Sense_able and ChrisKud5 have a right to be a little upset. They were actually making money. Google is still the best thing we have so far, but they have shaved my bottom line until I don't have one. Everytime I hear of AdSense changes I cringe. Most people could have lived comfortable on my AdSense income alone until this Summer. Now my next check is only going to be around $500. That stinks! Nothing can change the fact that if AdSense is not a win-win situation for us and the people advertising on our sites, then it is useless.
3:09 am on Sept 5, 2004 (gmt 0)

Full Member

10+ Year Member

joined:May 14, 2003
posts:215
votes: 0


I think alot of people dont realise that high EPC CANNOT last forever,i think if you seriously have looked at EPC it is common sense at what it should be at. Expecting $1 $2 $5 or even as high as 75 cents at a time i personally think is ridiculous. I believe google has been charitable for a long time with EPC and many webmasters do fail to see that in the end it will stabilise to a realistic level. If you have a problem with their other programs leave now, i think many many webmasters are thankful they are getting something, earnings will always fluctuate like many businesses but dont expect charity like this from many other organizations.
3:24 am on Sept 5, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 20, 2004
posts:703
votes: 0


As thread starter said: "Okay call me a moaning old git but I just look at the bottom line, and I am convinced that the 1st of September is a mirror of 1st April. Each time Google shaves a bit of my bottom line."

Agree with that and also add another important date was Nov 1. 11-1, 4-2 & now 9-1 seem to be 3 keydates where ther made heavy reductions to my EPC and income, though a bit early to say for sure currently. (hmmm after I wrote that realized that's 5-mos between dates, perhaps they make big changes every 5-mos)?

Anyway, if not for more and more impressions and new sites added as time goes by my income would have been down greatly.

4:45 am on Sept 5, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Nov 1, 2002
posts:1834
votes: 0


I think alot of people dont realise that high EPC CANNOT last forever

Why not? The economics of PPC are like that of electricity. There is so much money changing hands it is beyond the comprehension of most of us. $.30 a Kwh for electricity multiplied by all that use electricity produces astounding cash flow. Even if there were only $.001 profit per Kwh, there would still be many obscenely wealthy people.

Cash flow makes all things possible.

G's adsense cashflow has to be astounding. Like electricity, the ubiquity of adsense increases G's profit (via volume) while obscuring from mere mortals income it produces.

The only limit on PPC is the ability to serve ads. Most brick and mortars would love to be able to have qualified prospects enter their business for marketing costs of $1-5 each. The magic of PPC is that it has made mass marketing affordable for the little guy, while enriching G. Believe me, G can afford to share the wealth.

Google has such a backlog of ads they are unable to serve them all. Multiple ad units begins to solve this problem for them. If (and my stats do not support this) G has decided to reduce the percentage given to publishers, it is not IMHO a good move, and is more than likely driven by corporate greed related to their having gone public.

WBF

6:13 am on Sept 5, 2004 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 27, 2003
posts:570
votes: 0


Chris -

Man you complain more than my daughter does when it is time to do her chores! And that is alot. To me you are one of those people who are unhappy in any circumstance in life.

I know, give me the sad story of how google did this and that to you. Tell me all about how unfair life is to you. I hear it all of the time out of you and it still hasn't done a darn thing for you. Instead try taking a different approach.

To me everything is opportunity. From the ups and downs of business, economy, and life. I look at the good in the situation, learn from it, and create something better.

If my EPC gets cut in half I will triple my CTR to stay ahead or diversify into higher EPC topics. If I believe I am not getting what I think is worth what a click/impression/sale should be I look for other opportunities and revenue sources.

I am not going to sit here and complain about it because there is nothing I can do to control google's decisions or what features they offer. Even if I threaten droping out of the program because I am 'unhappy', or everyone for that matter, it is still google's decision to make even if it runs the program into the ground. If it does go into the ground what will complaining do for you? Are you going to complain until they start it again?

I am not going to sit and complain until google forks me over $5 per impression and $100 per click. I cannot control the percentage google gives me no matter how I convert or what the bids are for those ads. But what I will do is use my skill and talent in business, advertising, design, marketing, and branding to use this opportunity with google to make the most of it. I can't control what google does but I can control how I use what opportunities I am given.

So instead of complaining, ask yourself:

What useful productive things can I learn from my experience with google adsense?

If you rely on the income of one site then what is that most likely options YOU have that you can control? - Probably increase the number of sites - The law of multiplicity.

If you rely on one industry then again what can YOU do to not have to rely on this one industry? - Diversify

If you rely on one income source then what can YOU do to not have to rely on this one income source? - Find more revenue sources per each site and/or increase the # of sites with different revenue sources on each site (or seperate revenue sources site by site) and possibly covering different industries. You could also decrease your business/living expenses so that you don't have to rely on internet income. You could find offline income sources in other areas like real estate, the stock market, bonds, money markets.

What could you be doing with your time and energy wasted complaining that can be more productive to your business/website?

8:41 am on Sept 5, 2004 (gmt 0)

Full Member

10+ Year Member

joined:July 11, 2003
posts:291
votes: 0


Well said Arubicus
10:05 am on Sept 5, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 7, 2003
posts:1179
votes: 0


ditto Well said Arubicus

ncw164x

This 64 message thread spans 3 pages: 64