Ads by Goooooooooooogle

Yes, that is what appeared alongside my ads

[GrantNZ]

Ads by Goooooooooooogle

Anyone spotted the above with their ads? Kinda strange I think.

[Jon_King]

First time I've seen it so frequently. A bit goooofy to me.

[kotetsurain]

Hehe, check out the what's new section of adsense, it mentions it, but doesn't give any real reason. Most of my ads have them now though. ^^;

[bts111]

it's new and will make people look at the ads.

Higher CTR = MORE DOLLARS OR EVERYBODY

[BriGuy20]

I saw it on another site, and I was wondering if it was a ripoff. After seeing it on my site and other (much more popular) sites, I realized that it's apparently Google. It certainly does attract attention. :)

[Jenstar]

[jenstar.ca...]

Started testing it last month with beta testers. Seems to be more widespread now.

[Visit Thailand]

Makes the whole AdSense thing look like a joke imho.

I thought maybe I had spyware or something else on my computer.

Very childish.

[PatrickDeese]

> it's new and will make people look at the ads.

stinks. hate it. told them so.

i don't necessarily want people to say "hey - these must be ads." - do you follow me?

[freeflight2]

Very childish

that one brings it to the point...
what could make sense would be to display the latest headline from google news, but that should be optional.

[sandor]

thought i had spyware too .. decided to come here first to see if anyone else was seeing it

[spharalsia]

If AdSense Advisor is reading this thread...any hints on the logic for adding this? Is it to draw attention to the Google logo? The ads (higher CTR)? Or is to make sure that ads are clearly identified as ads, thereby reducing junk clicks?

For what it's worth, I have to say I think it looks tacky. It's cute at the bottom of the Google search page -- on the ads it looks like someone made a typo.

[sidewinder]

I don't like this at all. It looks childish and tacky.

[Never_again]

From Google's "What's News" page:

Ads by Goooooogle

We're currently running a test with new branding features on Google ads. You may notice some of your pages displaying 'Ads by Goooooogle' ad units. We welcome your feedback on this new look, and we'll be analyzing the results of this test over the next while.

IMHO, I really don't understand what they are attempting and agree that it doesn't look professional.

[newads]

check this out..

[google.com...]

[clearvision]

It looks stupid....TAKE IT OFF PLEASE!

I can't see how it would increase click thrus...looks cheap and "spammish"...My concern is that the opinion of it will be if a site is displaying "spam" they must be spam also? Can we take this off ourselves somewhere.

[edited by: clearvision at 6:57 am (utc) on Sep. 2, 2004]

[Jenstar]

I admit, I am a fan of the Goooooooooooogle :) I think it catches the eye because it is unusual. And it has created a buzz.

Since this was beta tested well before they unleashed it on the masses today, I am guessing the AdSense team must have seen an increase in the CTR on ads running the Goooooooooooogle.

I don't know many who would trade in the Goooooooooooogle for a diminished CTR ;)

[foxtunes]

Yes I'm seeing Ads by Gooooooooogle in a lot more places last week or so.

[rubenski]

I'd say they changed Google to Goooooooooogle to make sure people identify Adsense as actual ads. This will perhaps increase the ROI for advertisers, because visitors will not click ads if they are not looking to buy something. Well, it's just a guess of course. The increased CTR is an option too, but I don't see why Google would want to increase CTR when there is probably (?) little or no advantage for the advertisers.

Ow, and I don't like the looks of the new name. It indeed looks childish. Microsooooooooooooooft, IIIIIIIIIIBM. It stinks.

[dazz]

Sucks....take it off.

[Macro]

Brett, if Google decides that works please don't change this site to weeeeeeebmasterworld. I don't often criticise Adsense but I agree, this doesn't look professional.

[rubenski]

Breeeeeeeeeeeeeet. Hahaha, silly me. Silly Goooooooooogle.

[racer_x]

It seems strange that Google are doing this.

This is only a guess, but it might be a test by Google to see if they can bypass adblocking software by changing the text. Of course it wouldn't be hard for the adblocking software to pattern match all possible reptitions of 'o'. But they might just be testing to see how well it works before coming up with a better solution

[kotetsurain]

I guess that's possible . . . but, it actually seems to be increasing the CTR on my site. ^^;

[dillonstars]

My CTR has gone down since they started showing the Goooooooooooooooooooooooooooooooogle ads on my site, but it could be a coincidence.

[viggen]

I don't know many who would trade in the Goooooooooooogle for a diminished CTR ;)

I am only publisher and not adwords user but I change it in a minute if i could. CTR is not everything, and how does higher CTR help me in the long term when Advertisers pay for it with curious surfers clicking and not with real leads?

cheers
viggen

[eduardomaio]

I really don't like it, it looks childish, but if increases my revenue let it be ;)

[jranes]

I was kind of hoping after the ipo I would see the end of Ads by Goooooooooooogle.

This type of attention garnering seems distracting and a bit innappropriate on many of my sites.

[Sunflux]

Getting nothing *but* right now... varies from 9 to 12 "o"s on my ad sizes...

[Never_again]

From Googles "What's New" page:

Ads by Goooooogle

We're currently running a test with new branding features on Google ads. You may notice some of your pages displaying 'Ads by Goooooogle' ad units. We welcome your feedback on this new look, and we'll be analyzing the results of this test over the next while.

[dazz]

hmm bit naughty of google i think.....people are more likely to click on the gooooooooooooooooogle than one of the ads!