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Ads by Goooooooooooogle

Yes, that is what appeared alongside my ads

     

GrantNZ

2:42 am on Sep 2, 2004 (gmt 0)

10+ Year Member



Ads by Goooooooooooogle

Anyone spotted the above with their ads? Kinda strange I think.

coho75

10:00 pm on Sep 2, 2004 (gmt 0)

10+ Year Member



So in essence they are experimenting with your income

And their income also. They make fewer $$$ too if people stop clicking on ads. Perhaps they found something when they were running the beta.

coho75

ownerrim

11:10 pm on Sep 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I noticed that postings in the threads related to the new adsense changes are a bit down...could that be because everyone is busy throwing more ad code into their pages?

Reflection

11:44 pm on Sep 2, 2004 (gmt 0)

10+ Year Member



Why would any company want to dilute their brand with this sort of thing?

They're not diluting their brand at all, Google has always been a little quirky/silly, that is a part of their brand. I might add they've been quite successful using this strategy.

They didnt implement this just to annoy webmasters.

4string

12:57 am on Sep 3, 2004 (gmt 0)

10+ Year Member



I was talking to someone recently about Google stock and he didn't see how they made any money. I showed him an adsense page and explained it to him. Maybe they want to draw attention to themselves and show off their ubiquitous income streams to potential shareholders.

The Contractor

1:23 am on Sep 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ha- AdSense sites complaining that something looks "tacky".

Now I've heard it all!

Maybe you prefer click the monkey?
Myself I would rather see text ads than be drowned in flashing banners and pop ups/unders.... wouldn't you?

Visi

1:31 am on Sep 3, 2004 (gmt 0)

10+ Year Member



Now that you mention it...I do miss the monkey:)

ChrisKud5

1:45 am on Sep 3, 2004 (gmt 0)

10+ Year Member



They're not diluting their brand at all, Google has always been a little quirky/silly, that is a part of their brand.

As far as I am concerned, Google is a little (actually a lot) STUPID. They are making adsense into a flea market (3 ads per page, are you kidding me?) and screwing with the names. What the hell does adding "GOOOOOGLE" do to anything? It looks stupid and I am ashamed it is on my site.

Please microsoft come rescue us form this joke of a company. I beg you to offer a ad program with a little more honor. Google and Adsense are spinning down the toilet.

peterdaly

1:53 am on Sep 3, 2004 (gmt 0)

10+ Year Member



Has nobody else noticed where this idea comes from? Do a search on google. Scroll down to the pager. Look. Every (linked) results page (page, 2,3,4, etc.) has an "o" above it.


Go o o o o ogle
1 2 3 4 5 6

I think this is a great branding idea as far as Google is concerned. It draws a mental connection between the ads and the search engine portion of the business. They are not "diluting" their brand. This is already a (large) part of their brand.

Is it better or worse for us as publishers? I don't know. Do I want them to keep it? I don't know.

ChrisKud5

2:34 am on Sep 3, 2004 (gmt 0)

10+ Year Member



I think we are all well aware where the "idea" came from.

It looks like my site was made by a two year old because Google wants to be cute. Well Google, it ain't cute and you are coming real close to losing a good publisher.

AdSenseAdvisor

2:43 am on Sep 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As many of you are already aware, we're testing out new branding features, which includes this 'Ads By Goooooogle' phenomenon. One of the things we're looking at is what impact 'Ads By Gooooogle' will have on the performance of the Google ads. Repeat: this is a test. :)

The team is definitely all ears to publishers' feedback, particularly all of you at WebmasterWorld. I'll be sure to pass your comments along.

ASA

Teknorat

2:59 am on Sep 3, 2004 (gmt 0)

10+ Year Member



The real answer as to why we all have some extra o's is that the Adsense People realised they'll be able to unload their stock soon- more branding = more investors. Quite a good move as far as they go. And while I do agree it looks a bit tacky the CTR has not dropped so I'm not complaining.

Edit: Thanks ASA.

semiprofessional

3:04 am on Sep 3, 2004 (gmt 0)

10+ Year Member



I don't mind it at all, part of the Google branding. Everyone can associated it with google search.

What I would hate would be flash ads, compulsory images, animated gifs and the like. That would be worth complaining about.

danny

3:33 am on Sep 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



ASA, I'd appreciate being consulted by Google before random things start appearing on my web sites - I'm sure subliminal pictures of naked women would improve the CTR too, but there are only some of my pages that would be appropriate on.

skunker

3:39 am on Sep 3, 2004 (gmt 0)

10+ Year Member



Okay who's the idiot that bought www.goooooooooooogle.com?

Geez.

RonPK

11:06 am on Sep 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



ASA, with all due respect: the Adsense program is just a man in the middle who should behave as neutral as possible. Please leave the joking to the publisher.

robho

4:41 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



we're testing out new branding features

More like "unbranding" features. Why not just have a random string of text at the top of the ads so nobody can guess what company they're from, that'd be fun...

You'd get a lot less negative feedback if you allowed publishers to opt-in (and then opt-out) to these kinds of experiments. The way image ads have been introduced for example is fine - only add them if you want them.

Bonusbana

4:51 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



My ctr went up 100% today (from 1% to 2%), but maybe its a coincidence. Also, my cpm went up drastically.

I wonder, if google want to brand them selves as goooooooooooogle, why havent they registrered the domains that matches? (they are all taken). At least some percent will start typing goooooooooooogle.com in the address bar to find out what the ads are about.

Macro

5:35 pm on Sep 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One of the things we're looking at is what impact 'Ads By Gooooogle' will have on the performance of the Google ads. Repeat: this is a test. :)

Thanks ASA, it is reassuring to know that this is only a test. It is even more reassuring to know that you are listening in and will pass on an honest feedback of what the general comments are. A large number of web users are not very web savvy. They will associate the mis-spelling with webmaster error. Spelling mistakes subconciously cause the site to lose some credibility.

One common error I come across often is the use of "your" instead of "you're". Some webmasters cannot even apply the simple rule that if the word can be replaced with "you are" then it should be "you're" and not "your". Whenever I come across a page with a glaring mistake like this I immediately discount much of what is said on it because the writer doesn't come across as very literate.

While regular users of Google may be aware of the quirky use of the ooooos in the SE ...many don't. When they see "Ads by Gooooogle" on my site they could assume I've got a dodgy "o" key and couldn't be bothered to proof my page. The don't know what js is. They don't know you serve that block of text. Webmasters giving you real estate on their site are investing considerable trust in you. (True, it pays them handsomely, but it's still "considerable trust"). In some small way experiments like this serve to diminish that trust.

[edited by: Macro at 5:45 pm (utc) on Sep. 3, 2004]

walrus

5:41 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



I didnt want to judge it to soon but if you have a business site I can see how people might think it looks unprofessional.Seemed okay for a day or two but i have to say the longer i see it on my site the less i like it,and i have a lot of humour on my pages.I agree in the long run it just confuses most surfers, wondering if its real Google.

Oh well, you cant knock em for tryin!

JonR28

6:28 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



Okay who's the idiot that bought www.goooooooooooogle.com?

I think its funny they are branding for something they don't own... I think they should remove the "ads by" altogether. Or give the advertiser the option to do that.

ChrisKud5

7:20 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



It sounds like they have some real scholars at Google coming up with crap like this. I bet they had a whole adsense department meeting talking about adding some "oooo" to Google. People at that company actually spent a whole lot of time coming up with stuff like this. So, you still want to invest? I would rather donate to the special olympics, I would get more for my money.

bobothecat

7:27 pm on Sep 3, 2004 (gmt 0)



Agree... very unprofessional.

but then again... look at the management.

ChrisKud5

7:29 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



Agree... very unprofessional.
but then again... look at the management.

No kidding, management rated something around a .3 out of 100, the lowest of any S&P 500 company. Way to go Google, you are at the way bottom of the pile.

Daemon

7:59 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



Repeat: this is a test. :)

To ASA: But how long will this test last?

And...what after?

Thanks!

Clark

8:18 pm on Sep 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nothing to add that hasn't been said. Just adding a vote that it's very unprofessional. You want to be quirky on your site, go ahead. Put up a page that says Microsoft.com on your front page. But putting new crap on our sites with no warning or opt-out is ridiculous.

As it is every little change takes days to make because I got a lot of sites and templates to change. Just...ridiculous...

lars

8:18 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



why havent they registrered the domains that matches? (they are all taken)

Or trademarked the word or phrase? They haven't, apparently.

lars

Never_again

8:20 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



No kidding, management rated something around a .3 out of 100, the lowest of any S&P 500 company. Way to go Google, you are at the way bottom of the pile.

I don't necessarily disagree, but this is about your 10th post expressing your opinion on Google and its management in the last 48 hours in a number of different threads. Enough already, I get the point.

Back to the subject of this thread, someone thought the change might have an impact on CTR by drawing attention to the ads. I've seen no increase on our CTR.

[edited by: Never_again at 8:22 pm (utc) on Sep. 3, 2004]

trillianjedi

8:21 pm on Sep 3, 2004 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member



why havent they registrered the domains that matches? (they are all taken)

Or trademarked the word or phrase? They haven't, apparently.

I rather think everyone already knows who it is....

TJ

lars

10:10 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



I rather think everyone already knows who it is....
My visitors think it's a cheap imitator.

Rights management, separate from identity, is generally taken pretty seriously by most corporations. Branding is a corporate asset. Trademarking assures exclusive use of a phrase. It also insures that somebody else can't trademark it and prevent the originator from using it.

lars

pashenG

10:45 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



Hi.

Since goooooooooooogle, my clickthrough rate is on low level which I didn't see before.

And goooooooooogle looks simply stupid in my opinion.

PashenG

This 167 message thread spans 6 pages: 167
 

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