Images Ads by google

[ebizcamp]

Google finally starts to adopt image ads. Do you think that will improve publishers' CTR and renenue?

[sandor]

image ads will just drop into the old mold of what people are used to. the text ads stuck out and are not typical .. which is what i like.

[cwdedes]

I wont use them personally. The point of adsense was it was text based allowing a cleaner addition to any site. Unless they are going to be paying much more and by impression it will be useless in my opinion.

[saoi_jp]

This may be what AdSense had in mind when they added that bit to the TOS about putting more than one ad on a page. We're currently allowed to, yet not if the ads are the same, so we're de facto prohibitted from doing it... until this moves out of beta?

[xbase234]

This is big news in the i-media biz. Can't wait to test it -

[xbase234]

for reference:

[google.com...]

[europeforvisitors]

I'll give them a try. I used to get a fairly decent clickthrough rate with semi-targeted affiliate banners, so it'll be interesting to see how more targeted (or so one hopes) image leaderboards do.

Thanks, ebizcamp and xbase234, for posting the info and the URL.

[ebizcamp]

Google says "You may display more than one (1) Ad Unit on each Site Web page, but no Ad Unit shall contain any advertisement in common with any other Ad Unit. "

But I think we publishers have no control about what ads will display on our pages, don't I?

[Clark]

Put it on my site, I think, but would like to see an example showing somewhere if anyone has a url. I'm assuming that by changes preferences it will automatically be enabled and that I don't have to change the adsense code in a million places?

[cyberair]

I feel it's great for branding and will increase the advertiser base by a whole lot. The reason being that Marketing companies, especially those with a big budget, follow all advertising options with a consistent brand image. This involves many aspects, but among the most important is the visual image of the company. Google Image Ads no allows these branding options, while still keeping its real uniqueness, which is its ability to target ads with above average precision.

[ebizcamp]

I have replace my old codes with text & image codes but it is still text ads. No image yet.

[loanuniverse]

I wouldn't mind using them if I can have them as an additional ad unit. Now that I removed everything else but the adsense banner. The whole thing seems crisp, but for Google I would ad an image ad on the side.

On the other hand, I don't see how they could compete with the current selection of advertisers in text. My guess is they have 100 different advertisers on images right now.

[taxpod]

I agree with ebizcamp. We have no control over what appears in the ads we place. So what does the TOS mean?

[Visit Thailand]

I only hope that G checks all the banners etc before they are loaded into the system.
With geotargetting, budgets etc we as publishers will never know what our pages look like with these banners on them.

At least with text ads we were fairly confident of the look and feel.

===
note I posted this in the AdWords forum thinking it was the AdSense forum. As I posted it from a publishers perspective am posting it here.

[cyberair]

This image feature will inevitably allow for two ad units from Google on the same page. If we can specify one to be text and the other image, then we can guarantee not to show the same ad twice, therefore completely following the current TOS.

[whizkiddo]

it would be good if the ASA were to drop in once a while and clear things up. in this case can we have 2 ad units ( 1 image + 1 text). more important are the advertisers for image ads, are there enough for the same so we can now have both on the same page.

ads can be repeated for the same advertiser he could be advertising in the image part as well, so does this count as repeat ad which is not allowed?

ASA we need clarifications plz.

[kwasher]

This may be what AdSense had in mind when they added that bit to the TOS about putting more than one ad on a page. We're currently allowed to, yet not if the ads are the same, so we're de facto prohibitted from doing it... until this moves out of beta?
--
I wouldn't mind using them if I can have them as an additional ad unit.

If you could do this, I would try it.

I would prefer to keep the text, say, running down the side. But there are numerous cases where a banner across the top would be welcome.

[morpheus83]

Does Image ads inclue rich media ads?

[robinponty]

I heard 3 months back that google would soon allow more than one adsense..and then that the statement they presently have about the multiple adsense will hold some weight.

People were expecting that around 19th april, they will declare new TOS and then they will allow ..but as far as I am aware..nothing of this kind has come up from google till now..is it true..or I am missing spome thing?

Thanks

[dhaliwal]

Now as the google has said it can we show one ad unit of text ads and then one image ad on single page?

i think they will now allow multiple things. i have asked them and hope they reply me early

image ads won't attract good clicks as i think, but the banners should be really good in design to attract visitors

what do you think

[seaboy]

Does Image ads inclue rich media ads?

No, only jpg, gif or png types. And what is and is not allowed is pretty much what you would expect from Google - no fake 'system messages', no 'Click Here', etc

You can see all the details on the AdWords FAQs page.

[hanuman]

would love to see a site that runs it before putting it on my site

[Jettie]

Yes, I started to try it out ... but don't see any image ad on my site since a day now ...

[jomaxx]

Is Google showing image ads on their own site? I wouldn't want to run graphics ads unless they are required to generate some minimum CTR.

Also, has anyone seen any of these ads running anywhere?

[ken_b]

I've turned the image ads on for my whole site.

I decided I might as well give it a try.

Anyone know how long it takes for these to start showing up on a site once they are activated?

[europeforvisitors]

Anyone know how long it takes for these to start showing up on a site once they are activated?

Depends on the keyword(s), I'd guess. Some advertisers may have fed graphical ads into the system already, but it will take a while before the system is populated with graphical ads for thousands of keywords and keyphrases.

[john_k]

Hopefully the reports will show detail on CTR and earnings for Text vs Image ads.

[taxpod]

Others in this thread noted that the AdSense FAQ states:

"FORMAT ...

3. Can I display more than one set of Google ads on a web page?

Multiple ad units may be displayed on each Web site page, but no ad unit can contain any advertisement in common with any other ad unit."

This is Google's response to my question concerning multiple ads on one page.

"We understand that you would like some clarification about the language concerning multiple ad units.

Essentially, our policy concerning double-serving (showing two identical ads on a single page) has not changed from before the updated Terms and Conditions were released. As there is currently no mechanism in place to prevent double-serving if two ad units are on the same page, publishers may only place one copy of AdSense ad code on each page.

Double-serving also includes showing AdWords ads through an ad network - you may not have AdSense code on a page that also displays AdWords ads through such a network.

The recently updated language on ad placement was added to allow us to introduce new features as we move forward. If we do add a feature that will allow multiple ad units on a page without any duplication of ads, we'll certainly let you know via email. The site you pointed us to does not comply with our policies. Until then, please ensure that a maximum of one ad unit is placed on each of your pages.

Thank you for your understanding.

Sincerely,

The Google Team"

[taxpod]

To follow up, I wrote back to the Google team specifically requesting the meaning of the FAQ comments and received an identical response. Waste of my time. These guys need to get out of the Googleplex and visit with human beings to learn how the rest of us speak.

The simple answer is, the FAQ is meaningless. You may only place one set of AdSense code on each page.

Now I'm left wondering if there are other holes in the FAQ and elsewheres.

[ebizcamp]

taxpod,

It's amazing. I got the *exactly* same reply when I asked the same question to Google. It seems Google has an internal FAQ :P

LOL