Forum Moderators: martinibuster
Awaiting my appeal response...
Ben.
yikes! who has the time for that! Our ad appears (near as I can tell) on hundreds of sites.......Talk about a bad ROI (Investment being time in this case)
Different strokes (or not) for different folks. Some advertisers, especially in highly targeted niches, know exactly where they want their ads to run. Others may know where they don't want their ads to run. Offering them a choice wouldn't require you to make a choice.
If google (and the publishers) want their product (which I am buying) to be valuable they will have to make it so themselves.
Many publishers have made their product valuable, to judge from the number of advertisers (including multinational corporations) that have been running Google content ads on a regular basis--in some cases, for nearly a year. As for Google, its variable-discount scheme is obviously intended to bring the price of a "content click" into line with the click's value to the advertiser.
IMHO, there are several reasons why giving advertisers greater control would be good for Google:
1) It would attract the mainstream traditional advertisers who are used to deciding where their ads run.
2) It would encourage publishers to use AdSense as their "ad department."
3) It would provide a measure of reassurance to advertisers who don't want their ads showing up on a competitor's site, or who don't want their ads showing up on a site that (in their experience) delivers worthless traffic. (There was a discussion of this on the AdWords forum a while back, when an unnamed mapping site and a weather site were mentioned as delivering zero-conversion traffic.)
IMHO, there are several reasons why giving advertisers greater control would be good for Google:
That I agree with....but it has to be (for us anyway) a macro control. I would like to decide among 'tiers' of sites, not indivdual sites.
Many publishers have made their product valuable, to judge from the number of advertisers (including multinational corporations) that have been running Google content ads on a regular basis--in some cases, for nearly a year.
ok...ok...more valuable.
advertisers who don't want their ads showing up on a competitor's site
Now, I for one, *would* like that to happen! : )